Requirements

· A Bachelor’s Degree in Marketing/Communications or related field and over 4 years of experience in a similar role in corporate communications/Public relations, preferably in a service-oriented industry

· Strong writing, interpersonal, and strategic skills are essential for success in this role

· Digital/Online/Social Media strategy and implementation knowledge.

· Knowledge of public/media relations and corporate communications best practices

· Ability to draft and coordinate the production of corporate literature and presentations, company publications, press releases, and other public communication in electronic and hard copy format

· People skills with the ability to interface with people at all levels from junior staff to executive management, as well as other stakeholders including the media and other business partners

· Ability to interpret and influence design and advertising work to deliver the spirit and feel of the brand

Corporate and Internal Communications

· Craft and disseminate internal communications fostering a collaborative work culture.

· Craft captivating digital and internal content in line with the communications calendar.

· Manage crisis communications, ensuring timely and accurate information in collaboration with the Group Head, Marketing and Communications.

· Implement feedback mechanisms to continuously improve internal communication processes.

· Craft thought leadership, ESG, and engaging content for digital and internal consumption in collaboration with Group Head, Marketing, and Communications

· Lead initiatives to celebrate team achievements, enhancing employee morale in collaboration with the HR department

· Plan and deploy the corporate communications/public relations/media engagement initiatives

· Draft press releases and internal communication material for various initiatives and events in collaboration with the Group Head, Marketing and Communications

· Coordinate media and event invitations and subsequent coverage with key media partners to maintain brand position and reputation

· Foster positive relationships with media outlets

· Coordinate with internal stakeholders on events and initiatives to ensure brand image and presence is properly managed

Planning & Resource Coordination

· Coordinate resources efficiently to meet project timelines and deliverables.

· Conduct regular resource assessments to optimize allocation across communication projects

· Coordinate initiatives and budgets to deliver on ICEA LION Group’s business strategic objectives

· Manage the corporate communications expenditure to ensure the attainment of objectives as per the approved budget

· Implement project management tools to enhance coordination and streamline workflows.

· Collaborate with cross-functional teams to align communication plans with business priorities.

Brand & Reputation Management

· Proactively identify potential risks to the company's reputation and develop mitigation strategies.

· Conduct regular ICEA LION brand audits to assess public perception and adjust communication strategies accordingly.

· Engage in stakeholder management to strengthen relationships and build positive brand associations.

· Monitor industry trends and competitor communications to stay ahead of potential reputation challenges.

· Economically manage and build affinity and desired reputation for the ICEA LION brand across all customer touchpoints

· Coordinate our Corporate Social Investment initiatives as per strategy

· Collaborate with various businesses within the group to identify unique brand, product, and service engagement and visibility opportunities based on the internal and external consumers’ needs

· Partner with the customer experience teams to deliver on key initiatives

· Promote brand consistency internally and externally across East Africa

· Manage events and engagements to corporate standard

Group Business Support

· Collaborate with business units to identify and leverage unique communication opportunities.

· Conduct regular assessments of industry-specific communication trends and apply insights.

· Provide targeted support for thought leadership content creation in each business domain.

· Facilitate cross-business collaboration to share best practices and enhance overall communication effectiveness.