Reporting directly to the CEO/Head of Operations, The role holder will lead a multidisciplinary team of 2–6 people to execute data-driven campaigns spanning digital platforms, physician outreach, and community education.

This role requires a sophisticated marketer who can navigate the sensitivities of cancer care including radiation, medical oncology, and palliative care to build trust with patients and referral networks.

Qualifications

1. Degree in Marketing, Business, Communications or related field. MBA or postgraduate qualification is an advantage.
   

2. Minimum 5–7 years marketing experience, at least 2 years in healthcare/hospital or
   allied medical services (oncology/hospital experience strongly preferred).

3. Proven team management experience (leading a small team).
   

4. Strong digital marketing skills (Google Ads, Facebook/Instagram, analytics),
   excellent copywriting and content skills.

1. Develop and execute an annual marketing & communications plan aligned to the hospital’s strategic goals (brand awareness, patient referrals, physician outreach,
   screening camps, awareness drives).

2. Lead digital marketing: website content, SEO/SEM, social media, email campaigns, online reputation management and paid campaigns.
   

3. Plan and deliver community & patient education programmes and outreach (screening, survivor stories, public talks).
   

4. Build and manage relationships with referral networks (clinicians, private clinics,
   corporates, insurance partners).

5. Oversee PR, media relations, crisis communications and patient testimony/case studies.
   

6. Manage marketing budget and external vendors (creative agencies, media houses).
   

7. Track and report marketing KPIs (referral sources, conversion rates, cost per acquisition, website traffic, campaign ROI).
   

8. Coach, mentor and line-manage marketing staff; set objectives and conduct performance
   reviews.

9. Work with clinical leaders to design patient-centered campaigns and to ensure clinical accuracy in communications.