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Safer Power LimitedProfession (Energy, utilities, environment)
Industry (Media, communications, languages)
Seniority (Media, communications, languages, Energy, utilities, environment)
© Fuzu Ltd
Safer Power Limited
Energy + 2 more
Description
QUALIFICATIONS & EXPERIENCE
- Bachelor's degree in Marketing, Communications, Public Relations, or related field.
- Master's degree or relevant postgraduate qualification is an advantage.
- 8–12 years' relevant professional experience.
- At least 3–5 years in a senior marketing, communications or corporate affairs leadership role.
- Proven experience in B2B marketing and commercial growth.
- Experience in renewable energy, engineering, manufacturing, EPC, infrastructure or related sectors is highly desirable.
- Ladies are highly encouraged to apply
KEY RESPONSIBILITIES
Group Marketing & Brand
- Develop and implement the Group marketing strategy.
- Strengthen and manage the Safer Power Group brand.
- Ensure consistent brand positioning across all markets and business units.
- Develop market and customer segmentation strategies.
- Identify new markets and growth opportunities.
- Develop annual marketing plans and budgets.
Commercial Marketing
- Develop marketing strategies that support revenue growth.
- Generate qualified leads for the business development and sales teams.
- Support strategic account acquisition and retention.
- Develop sector-specific marketing campaigns.
- Support cross-selling of Group products and services.
- Measure marketing ROI and commercial impact.
Corporate Communications
- Lead Group corporate communications.
- Manage media relations and corporate publicity.
- Develop corporate announcements, presentations and executive communications.
- Manage internal and external communications.
- Lead crisis and reputation management.
- Maintain consistent corporate messaging across the Group.
Digital Marketing
- Lead the Group's digital marketing strategy.
- Manage and strengthen the corporate website and digital platforms.
- Drive social media, content and online campaigns.
- Improve online visibility and search performance.
- Develop digital lead-generation programmes.
- Monitor and report digital performance.
Renewable Energy & Industry Positioning
- Strengthen Safer Power's position in renewable energy and sustainable solutions.
- Promote the Group's EPC, electrical engineering and manufacturing capabilities.
- Develop thought leadership in energy, engineering and sustainability.
- Promote strategic technology partnerships and certifications.
- Develop project case studies and technical marketing content.
Regional & Market Expansion
- Develop marketing strategies for Kenya, Tanzania and Burundi.
- Support entry into new African markets.
- Conduct competitor and market analysis.
- Identify strategic market opportunities and partnerships.
- Develop market-entry communication and brand plans.
Stakeholder & Executive Communications
- Support the CEO and Executive Management on strategic communications.
- Manage key corporate and stakeholder communications.
- Build relationships with government, regulators, investors, partners and industry associations.
- Position senior executives as industry thought leaders.
- Coordinate strategic events, conferences and exhibitions.
Team & Budget Management
- Build and lead a high-performing marketing and communications team.
- Manage the Group marketing and communications budget.
- Manage external agencies and service providers.
- Establish policies, processes and performance standards.
- Develop team capabilities and accountability.
Interested candidates should send their CV and Cover Letter (clearly stating "GROUP CORPORATE COMMUNICATIONS & MARKETING OFFICER" in the subject line) to the Email provided.
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