Brand Marketing Manager

Knowledge; Skills and Experience required for this Role

• Bachelors’ degree in Marketing/Sales, Advertising, Communications, Business/Commerce or a related field
  
• CIM Qualification / MSK qualification / Marketing related MOOC or bootcamp
  
• Member of the Chartered Institute of Marketing or Marketing Society of Kenya
  
• 8 years overall experience and out of which at least two (2) years should be at supervisory level
  

Competencies Required for this Role

• Demonstrate high levels of
  
• Decision
  
• Ability to interpret long term plans, programs and budgets developed at senior management
  
• Interpersonal and leadership
  
• Ability to communicate both inside and outside the organization, formal
  
• Interpersonal and leadership
  
• Business/Financial Acumen, Business Savvy,
  
• Ability to develop plans, programs, SOPS, and coordination of
  
• Analytical Skills
  

• Develop and oversee the execution of plans aimed at the Banks’ brand activation, brand positioning and brand
  
• Provide support on the Bank’s marketing plans to ensure they are aligned with brand strategy and leverage customer insight data to refine brand management, enrich customer experience and identify brand-building
  
• Create, manage and monitor brand assets that build brand resonance, increase brand engagement, brand consideration and brand relevance in our category.
  
• Maintain overall responsibility for content management and ensure brand and messaging is consistent across all communication channels and external customers.
  
• Provide design and direction for collateral, web, product packaging, and other visual communications media for the Bank.
  
• Build, structure and add value to the briefs received from various quarters to deliver customer centric
  
• Deliver on media briefs and assist in finding the correct GTM channels for communication per campaigns
  
• Ensure that tracking numbers and evaluating the ROI after each project to assess performance of the
  
• Develop Go-To-Market plans for nationwide brand/thematic marketing initiatives through targeted and broad integrated Marketing Communication.
  
• Manage and maintain the overall look and feel of brand assets including facia’s, signages, merchandise, corporate gifts amongst others
  
• Manage agency relationships to drive efficiency in the delivery of common tasks as well as cross functional campaign elements.
  
• Manage and monitor budgets per campaign to ensure it is within the marketing spend
  
• Grow the bank's brand equity through strategic brand partnerships and
  
• Assume responsibility for enhancing and maintaining Bank’s corporate website and other
  
• Make decisions relative to the selection, promotion, utilization, retention and compensation of the brand unit.