Sales & Marketing Manager

Job Title: Sales & Marketing Manager

Location: Nairobi Region, Kenya

Industry: Retail – Lighting & Interiors

Employment Type: Full-time

About the Hiring Organization

A leading retail and lifestyle brand in Nairobi is looking to hire a commercially-minded Sales & Marketing Manager to lead business growth, brand development, and customer engagement strategies. The organization specializes in premium lighting solutions and interior design products, serving both walk-in and commercial clients.

With a deep understanding of modern aesthetics and functionality, we offer a wide selection of products that transform everyday spaces into stunning environments.

Role Overview

The Sales & Marketing Manager will be responsible for formulating and executing initiatives that drive visibility, lead generation, and revenue growth. The ideal candidate is a strategic thinker with hands-on experience in B2C and B2B sales and marketing within the retail or interiors space.

Key Responsibilities

• Develop and implement strategic marketing and sales plans to achieve sales targets across all product categories, i.e., Lighting, Tiles, Fittings, Building Materials, and Outdoor Furniture.
  

• Marketing Campaigns – Design and oversee digital and traditional marketing campaigns to boost brand visibility, foot traffic, and online engagement.
  

• Market Research & Competitor Analysis – Monitor industry trends, pricing strategies, and competitors to position Diamond Lighting and Interiors competitively.
  

• Online & Social Media Presence Management – Oversee content, promotions, and engagement on social media and e-commerce platforms to drive sales.
  

• Lead and motivate the sales team to meet performance goals while nurturing our strong customer service propositions, e.g., after-sales services and product warranty policies.
  

• Actively identify and create new accounts for the B2B market segment to boost revenue streams.
  

• Build strong relationships with walk-in clients, interior designers, architects, and contractors to foster repeat business and referrals.
  

• Analyze campaign and sales data to optimize performance.
  

• Collaborate with retail managers to align marketing efforts with in-store promotions.
  

• Brand Development & Expansion – Identify opportunities for brand partnerships and corporate clients with the goal of market expansion, especially in growing counties and towns.
  

• Track and report on sales performance, marketing ROI, and customer feedback. Use data insights to adjust strategies accordingly.
  

Qualifications & Experience

• Bachelor’s degree in Marketing, Sales, Business, or a related discipline.
  

• Minimum of 5 years of experience in a similar role within the retail or interiors sector.
  

• Proven success in managing integrated marketing campaigns and sales pipelines.
  

• Strong understanding of digital marketing, branding, and CRM tools.
  

• Excellent communication, negotiation, and stakeholder management skills.
  

• Data-driven with a creative mindset and strong commercial acumen.
  

• Ability to work independently and lead cross-functional collaboration.
  

• Demonstrated success in developing and executing marketing strategies that led to increased sales and customer engagement.
  

• Strong knowledge of lighting products, interior solutions, and current trends in the building and construction industry.
  

• Creative thinker with a passion for brand positioning and delivering a great customer experience.
  

• Ability to upsell and cross-sell related products to maximize order value.
  

What We Offer

• Competitive compensation package with bonuses.
  

• Creative autonomy and leadership in shaping the brand’s growth journey.
  

• A fast-paced, entrepreneurial work culture.
  

• Exposure to premium markets in the lighting and interiors space.
  

Application Deadline: September 2025

How to Apply: Submit your CV and a cover letter outlining your qualifications via the application platform. Only shortlisted candidates will be contacted.