To develop, establish and maintain marketing strategies to meet organisational objectives. Effective management of the marketing, advertising and promotional activities of the organisation.

• Manage and coordinate all marketing, advertising and promotional staff and activities
  

• Conduct market research to determine market requirements for existing and future products
  

• Analysis of customer research, current market conditions and competitor information
  

• Develop and implement marketing plans and projects for new and existing products
  

• Expand and develop marketing platforms, including social media platforms
  

• Manage the productivity of the marketing plans and projects
  

• Monitor, review and report on all marketing activity and results
  

• Determine and manage the marketing budget
  

• Deliver marketing activity within agreed budget
  

• Report on return on investment and key performance metrics
  

• Develop pricing strategy
  

• Create marketing presentations
  

• Liaise with media and advertising
  

• Collaborate with the sales function
  

• Monitor industry best practices
  

Requirements:

• Business or marketing-related degree or equivalent professional qualification
  

• Experience in all aspects of developing and managing marketing strategies
  

Technical Marketing Skills:

• Proven experience in customer and market research
  

• Relevant product and industry knowledge
  

Digital Marketing Skills:

• Experience with relevant software applications
  

Key Competencies:

• Excellent written and verbal communication skills
  

• Collaborative skills
  

• Formal presentation skills
  

• Organization and planning
  

• Strategic and critical thinking skills
  

• Data analysis and management
  

• Problem analysis and problem-solving
  

• Team leadership
  

• Persuasiveness
  

• Adaptability
  

• Creativity
  

• Judgment and decision-making