Qualifications

• Minimum of a first degree in Business, Finance, Marketing, or related discipline.
  
• Postgraduate degree or MBA is an added advantage.
  
• Relevant certifications in Product Management, Digital Marketing, or Data Analytics are beneficial
  
• Minimum of 2–5 years’ experience in Product Management, Digital Banking, Marketing, or Growth roles
  
• Proven track record in campaign management and/or loyalty program execution
  
• Experience working with data analytics and customer segmentation tools
  
• Prior experience in financial services or fintech is required
  

• Own and manage the Bank’s digital loyalty framework (points accrual, redemption, tiers, partnerships).
  
• Design and execute high-impact campaigns (e.g., 5for5, savings drives, FX/domiciliary campaigns).
  
• Translate business strategy into clear campaign mechanics and measurable KPIs.
  
• Drive customer activation (ATC), transaction growth, and retention through incentive structures.
  
• Collaborate with Marketing to develop and deploy multi-channel campaign strategies (digital + on-ground).
  
• Optimize customer journeys (onboarding → activation → repeat usage) to reduce friction.
  
• Monitor and analyze campaign performance, providing data-driven insights and continuous improvements.
  
• Ensure regulatory compliance of all campaigns (clear reward logic, no lottery perception).
  
• Work with Technology to ensure platform stability, tracking, and seamless execution.
  
• Manage campaign budgets and ROI, ensuring cost efficiency and revenue growth.
  
• Develop partnerships (merchant, ecosystem players) to enhance loyalty value proposition.
  
• Drive customer satisfaction through relevant, engaging, and rewarding experiences.