Requirements

• 10+ years in insights, analytics, consumer strategy, market research, human sciences, or related fields—ideally within FMCG/CPG.
  

• Strong experience translating data into insights and insights into strategic recommendations.
  

• Knowledge across:
  

• Consumer research (qual & quant)
  

• Portfolio & brand strategy
  

• Market & shopper understanding
  

1. Portfolio Strategy & Growth Insights

• Lead insights that shape the Franchise portfolio strategy, including category role, brand role, demand spaces, consumer jobs, and whitespace opportunities.
  

• Partner with Brand/Category teams to build evidence based brand strategies, positioning, and portfolio allocation.
  

• Identify growth opportunities grounded in consumer behaviour, market performance, portfolio diagnostics, and competitive landscapes.
  

2. Consumer & Demand Space Understanding

• Build a rich, ongoing understanding of Franchise consumers—needs, rituals, motivations, tension points, culture, and consumption contexts.
  

• Deploy OU/Global frameworks including:
  

• Demand spaces
  

• Consumer segmentation
  

3. Market, Shopper & Commercial Insights

• Lead insights that connect consumer, shopper, and customer behaviour across channels, customers, and geographies.
  

• Partner with Commercial/RGM to identify drivers of:
  

• Conversion
  

• Basket mix
  

4. Performance Analytics & Decision Support

• Embed robust analytics into Franchise performance management: brand health, penetration, share, NSR, margins, equity, and campaign effectiveness.
  

• Partner with OU/Global teams on:
  

• Marketing Mix Modelling (MMM)
  

• Predictive analytics
  

6. Research & Intelligence Agenda Ownership

• Lead the Franchise research roadmap across qualitative, quantitative, U&A, brand health, shopper, and commercial analytics.
  

• Ensure test and learn, experimentation, and agile insight cycles are built into the way the Franchise operates.
  

• Manage agency partners and research vendors to deliver high-quality, on-time, cost-effective outputs.
  

7. Capability Building & Culture of Curiosity

• Build insight literacy across Marketing, IMX, Commercial, and Franchise teams.
  

• Create playbooks, training, dashboards, and storytelling frameworks.
  

• Champion a culture of learning, curiosity, consumer obsession, and data driven decision-making.