Senior Business Analyst

Bachelor’s Degree (Honours) in Business Administration, Marketing, Economics, Statistics, Data Science, or a related field from a Recognized Academic Institution.

Master’s Degree in Business Administration, Information Systems, Business Analytics, Statistics, Data Analytics, or a related field from a Recognized Academic Institution.

Experience: Applicant should have at least Five (5) Years Experience in business analysis, data mining, or commercial strategy in a Reputable Organization within the Manufacturing, Financial or Mobility Industry.
Continuous Professional Development: Certificates in Data Analytics (e.g., SQL, Power BI, Tableau, Python/R) or Predictive Modelling are an Added Advantage.
Professional Membership: Membership to the Chartered Institute of Marketing (CIM) or Equivalent) and in Good Standing is an Added Advantage.

Responsibilities

Functional Responsibilities

The Senior Business Analyst provides technical expertise and hands-on execution in business intelligence, data science, and commercial strategy.

Business Data Management & Mining: Oversee the end-to-end business data management process, ensuring data integrity, security, and accessibility for commercial decision-making. Execute advanced data mining techniques to uncover hidden patterns, correlations, and trends within customer, sales, and market datasets. Lead the design and execution of nationwide and regional market research projects to identify emerging automotive trends and niche market opportunities.

Predictive Modelling & Forecasting Simulation: Lead the development, validation, and optimization of predictive models to forecast vehicle sales, revenue streams, and market demand across diverse territories. Conduct complex forecasting simulations to anticipate potential market outcomes, assessing the impact of macro-economic shifts on Kiira Motors Corporation’s commercial objectives. Analyze price elasticity and regional affordability to recommend dynamic pricing frameworks through optimization modelling.

Data Visualization & Insight Transformation: Oversee the development of interactive business data visualization frameworks and dashboards (e.g., Power BI, Tableau) to provide real-time visibility into sales performance. Transform complex data outputs into clear, actionable insights and narratives that directly improve business decisions and strategic planning. Prepare clear and concise visual aids and documentation to articulate design decisions, market risks, and project status to senior leadership.

Strategy & Business Case Optimization: Partner with Finance and Product Development teams to create comprehensive business cases for new vehicle models, utilizing optimization models to ensure ROI and technical feasibility. Conduct post-campaign analysis and data-driven appraisals for product launches, quantifying the impact on brand equity and lead generation. Develop Go-to-Market (GTM) strategies for new geographic territories, leveraging data mining and simulation results to minimize entry risks.

QHSE Data Governance & Sustainability Analytics: Oversee the implementation of QHSE standards within the Business Analytics Unit, ensuring a safe and ergonomic digital workspace and the ethical handling of data in compliance with privacy laws. Lead the integration of sustainability metrics and "Green" consumer behavior trends into market research and predictive models. Conduct business impact analyses on the Corporation’s carbon footprint and environmental initiatives, ensuring that all proposed business cases and Go-to-Market strategies align with the Corporation’s environmental stewardship goals and social responsibility frameworks.

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Senior Business Analyst

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