• Support the development and scheduling of platform-specific content (text, images, videos) in line with the approved calendar.
  
• Collaborate with the PR, Graphics, and Brand teams to gather and localize content for posts.
  
• Create engaging copy and assist with video editing for use on social and internal platforms.
  

• Manage the daily posting and community interaction across platforms including Instagram, Facebook, LinkedIn, TikTok, X, and YouTube.
  
• Monitor audience engagement, respond to comments/messages, and escalate sensitive issues where appropriate.
  

Performance Tracking

• Use tracking tools to collect data on content performance (reach, impressions, engagement).
  
• Submit weekly reports to the Social Media Coordinator with observations, trends, and content suggestions.
  

• Assist in promoting marketing campaigns, internal initiatives, and CSR events through social media.
  
• Provide real-time coverage and live posting support during activations and brand events.
  

Competitor Monitoring & Content Trends

• Research social media trends, platform changes, and competitor activities to support content innovation.
  
• Share insights with the coordinator to inform strategy and content direction.
  

• Follow established social media guidelines and participate in periodic team training.
  
• Perform any other tasks as assigned by the Social Media Coordinator or Brand team.