Qualification and Experience

• Bachelor's degree in Communications, Journalism, Marketing, Digital Media, Public Relations, or a related discipline.
  
• A Master's degree or relevant postgraduate qualification will be an advantage.
  
• Minimum of 12–15 years' relevant experience in digital communications, media, corporate communications, or related fields.
  
• At least 5 years' experience in a senior leadership role managing enterprise-wide digital communications functions.
  
• Demonstrated experience within a large corporate organization, multinational company, media organization, or leading communications agency.
  
• Proven track record of developing and executing digital communications strategies that enhance brand reputation and stakeholder engagement.
  

Strategic Leadership

• Develop and implement the Group's digital communications strategy in alignment with corporate objectives.
  
• Provide strategic leadership and direction for the New Media Office, ensuring operational excellence and high team performance.
  
• Drive innovation by identifying and adopting emerging digital media trends, technologies, and best practices.
  
• Develop policies, standards, and governance frameworks for digital communications across the Group.
  

Digital Platforms & Content Management

• Lead the management, optimization, and continuous improvement of the Group's corporate websites and digital platforms.
  
• Establish content governance standards to ensure consistency, quality, accessibility, and alignment with the Dangote brand.
  
• Oversee editorial planning, content calendars, publishing schedules, and digital content distribution.
  
• Direct the production of high-quality multimedia content, including videos, graphics, photography, animations, and digital campaigns.
  

Social Media & Digital Engagement

• Lead the management of all corporate social media platforms and digital engagement channels.
  
• Develop initiatives that enhance the Group's digital visibility and strengthen executive thought leadership.
  
• Oversee community management and stakeholder engagement across digital platforms.
  
• Design and implement strategies to grow digital audiences, improve engagement, and strengthen brand advocacy.
  

Digital Reputation Management

• Lead the Group's digital reputation management strategy.
  
• Oversee social listening, media monitoring, sentiment analysis, and digital intelligence activities.
  
• Identify emerging digital issues, risks, and opportunities and provide proactive recommendations.
  
• Coordinate real-time digital communications during issues, incidents, and crisis situations to protect the Group's reputation.
  

Analytics & Performance Management

• Develop and monitor key performance indicators (KPIs) for all digital communication activities.
  
• Produce regular performance dashboards and strategic reports for executive leadership.
  
• Use data and insights to continuously improve content effectiveness, audience engagement, and digital platform performance.
  

Stakeholder Collaborations

• Partner with Corporate Communications, Branding, Investor Relations, Human Resources, Sustainability, Business Units, and Executive Leadership to ensure aligned messaging across all digital channels.
  
• Coordinate digital communications initiatives across the Group to maintain consistency, brand integrity, and effective stakeholder engagement.
  
• Provide strategic digital communications counsel to senior leadership and support enterprise-wide communication initiatives.