• Bachelor’s degree in marketing, Media Media, Communications, or a related field.
  
• Expertise in Media marketing platform.
  
• Minimum 4 years of experience in Media marketing, with at least 1-2 years in a leadership role.
  
• Proven experience working within the beauty and personal care industry or similar fast-paced, consumer-focused sectors.
  
• Must have the ability to appreciate market trends, consumer behaviour and competitor strategies to develop effective Media plans that align with the organization’s goals and objectives
  
• Strong leadership potential to drive learning, development, and operational coordination.
  
• Must be a self-starter with an appreciation for business growth and priorities.
  

Strategy Development & Execution

• Collaborate with senior management to define the Media marketing strategy and goals for each brand.
  
• Develop and implement multi-channel Media marketing plans across social media, SEO, paid media, email, and influencer marketing.
  
• Ensure Media strategies align with each brand’s unique identity and business objectives.
  

Team Leadership

• Lead a team of Media Executives, providing direction and setting performance goals.
  
• Mentor and coach the team, fostering a collaborative and growth-oriented work culture.
  
• Conduct regular performance reviews and provide actionable feedback to drive individual and team performance.
  

Campaign Management & Optimization

• Oversee the creation, launch, and management of Media marketing campaigns, ensuring they are delivered on time and within budget.
  
• Monitor ongoing campaigns to assess performance, making necessary adjustments to optimize results.
  
• Implement A/B testing and other techniques to improve campaign performance.
  

Cross-functional Collaboration

• Work closely with the creative team to develop engaging Media assets (ads, videos, social media content) that align with brand guidelines.
  
• Coordinate with category and trade marketing teams to align Media marketing efforts with product launches, promotions, and seasonal initiatives.
  
• Collaborate with the content team to ensure that website copy, blog posts, and other Media materials resonate with target audiences.
  

Reporting & Analytics

• Develop and present detailed reports on campaign performance, with actionable insights and recommendations for optimization.
  
• Analyse key Media marketing KPIs such as traffic, conversion rates, cost-per-acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV).
  
• Regularly track industry trends and competitors’ Media strategies, identifying opportunities for innovation or improvement.
  

Financial Management

• Monitor and control the allocated budget.
  

Risk Management

• Identify risk due to change in channel or competitive landscape.
  

Compliance

• Ensure regulatory compliance in execution of duties in the country.
  
• Ensure Adherence to Movit Group and In Country Policies and Procedures
  
• Prepare and submit monthly reports.