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Sales and Marketing Officer
Nairobi
• Kenya
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Charles Mordecai Training Institute, ElimuTab Edtech Africa, GoCare Training Institute, St Pauls University, Zetech UniversityProfession (Education, academic)
Industry
Seniority (Education, academic)
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Education + 1 more
Description
Elimutab is an education technology company transforming learning through safe, engaging digital solutions for schools and families. We are looking for a hands-on Digital Marketer who can take ownership of our online growth from ads to funnels to conversions.
This is a results-driven role, ideal for someone who can plan, execute, test, and improve digital campaigns independently.
Responsibilities
Plan, run, and optimize paid advertising campaigns across Facebook/Instagram, Google Ads, and other relevant platforms
Manage and continuously improve the company website and landing pages (WordPress or similar) to drive conversions
Execute email marketing campaigns, newsletters, and automated lead-nurturing flows
Manage social media platforms (content scheduling, engagement, growth, and campaign execution)
Build and optimize marketing funnels from ads to lead capture and follow-up
Track, analyze, and report on campaign performance using data and insights
Set up and manage analytics, pixels, and conversion tracking
Support lead generation, brand visibility, and sales growth through digital channels
Collaborate with internal teams and partners/resellers on digital campaigns and content
Requirements
Proven experience in digital marketing with measurable results
Strong skills in media buying and ad optimization (Meta Ads, Google Ads)
Experience managing websites and landing pages (WordPress or similar)
Hands-on experience with email marketing tools and automation
Good understanding of social media platforms and content strategy
Ability to analyze data and make decisions based on insights
Self-driven, organized, and able to work independently
Added Advantage
Familiarity with CRM or lead management tools
Basic design skills (Canva or similar)
Experience marketing education, technology, or B2B/B2C products
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