Responsibilities

Trade Marketing Strategy & Planning:

• Develop and implement trade marketing strategies aligned with company growth and customer acquisition objectives.
  
• Translate national marketing plans into local depot-level campaigns and field activations.
  
• Identify priority markets and design targeted marketing interventions to accelerate customer acquisition and usage.
  
• Plan and manage seasonal or promotional campaigns to drive LPG adoption and consumption.
  

Depot & Field Activations

• Design and execute below-the-line marketing activities, including:
  
• Work with sales teams to align marketing activities with territory growth plans.
  
• Ensure activations generate qualified leads and convert into installations.
  

Sales & Agent Enablement:

• Develop marketing tools and materials to support growth sales representatives.
  
• Provide teams with:
  
• Product education materials
  
• Customer education guides
  
• Sales collateral
  
• Visibility tools
  
• Support onboarding and training of sales teams on how to use marketing assets effectively.
  

Point-of-Sale Visibility & Branding

• Ensure strong brand presence across depots and partner locations through:
  
• Branded POS materials
  
• Outdoor branding
  
• Depot visibility standards
  
• Monitor and maintain consistent brand visibility across the distribution network.
  

Customer Awareness & LPG Education:

• Drive awareness campaigns focused on:
  
• LPG adoption
  
• Safe LPG usage
  
• Benefits of the company’s PAYGO model
  
• Partner with retention teams to reinforce customer education and product usage.
  

Performance Tracking & ROI Measurement:

• Track performance of marketing campaigns against key commercial metrics including:
  
• Lead generation
  
• Customer acquisition
  
• Installation conversion rates
  
• Sales productivity uplift
  
• Evaluate the ROI of marketing campaigns and optimize future initiatives.
  

Cross-Functional Collaboration Work closely with:

• Sales teams to align marketing activities with sales priorities
  
• Customer retention teams to support retention campaigns
  
• Operations teams to coordinate depot-level marketing logistics
  

Team Leadership

• Manage and mentor Trade Marketing Associate(s).
  
• Provide clear guidance on field marketing execution and campaign delivery.
  
• Ensure consistent reporting and performance tracking of trade marketing activities.