Requirements

• Bachelor’s Degree in Business, Sales, or Economics; an MBA is a strong advantage
  
• 4–7+ years of progressive experience in Sales or Commercial Operations within high-growth, customer-facing organizations (ideally in PAYGO energy, LPG, renewables, fintech or last-mile distribution)
  
• Minimum of 3 years in a leadership role managing regional or multi-location teams
  
• Strong commercial acumen with the ability to drive revenue, profitability, and cost discipline
  
• Adept at translating company strategy into measurable regional execution plans
  

• Own Area Sales Performance: Directly accountable for new customer acquisition, installation completion, and achieving revenue and Average Profit per Household (APH) growth targets across all depots.
  
• Lead Customer Retention: Manage area-level churn and retention by strengthening sales activities, improving payment discipline, and embedding proactive retention strategies into daily routines.
  
• Optimize Route-to-Market: Design and manage the sales coverage model to maximize lead conversion and cost efficiency, ensuring the strategic deployment of commission-based sales representatives.
  
• Drive Sales Productivity: Continuously evaluate and improve sales processes, incentives, and tools to boost agent output, territory coverage, and overall conversion efficiency.
  
• Lead and Coach the Team: Directly manage the Team Lead Growth and Retention, fostering a high-performance culture through clear KPIs, regular reviews, and structured field coaching.
  
• Ensure Commercial Discipline: Own area-level profitability by monitoring cost drivers like asset utilization and sales productivity, holding depot teams accountable for budget adherence.
  
• Utilize Data & Analytics: Track weekly/monthly performance (sales, retention, productivity) to generate insights, identify trends, and prepare business reviews with clear corrective actions.
  
• Drive Market Intelligence & Expansion: Conduct competitor analysis to inform strategy and identify opportunities for growth, leading the execution of market entry plans for new territories.
  
• Foster Cross-Functional Collaboration: Partner with Operations, Marketing, and Learning & Development teams to ensure seamless customer journeys and resolve issues impacting sales or retention.
  
• Provide Decisive Leadership: Act as the senior commercial leader for the region, proactively solving performance, people, and market challenges with practical solutions in a dynamic environment.