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Digital Engagement Specialist

Closing: May 17, 2024

This position has expired

Published: May 7, 2024 (21 days ago)

Job Requirements

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Job Summary

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Qualification (Minimum)  

  • University Degree BBIT or related field
  • Copywriting skills
  • At least 3 years ’experience in similar role
  • Airline and retail experience will be an added advantage.
  • Strong understanding of social media channels and enthusiastic blogger and customer evangelist
  • Digital marketing and an interest in keeping up to date with new trends in design and video.
  • Effective story teller with evangelizing strategies
  • Understanding of web metrics, digital analytics, data analysis and interpretation.
  • Strong attention to detail with the ability to meet deadlines and produce high quality work.
  • Possess intellectual curiosity.
  • Strong communicator
  • Understanding of html


Responsibilities

Qualification (Minimum)  

  • University Degree BBIT or related field
  • Copywriting skills
  • At least 3 years ’experience in similar role
  • Airline and retail experience will be an added advantage.
  • Strong understanding of social media channels and enthusiastic blogger and customer evangelist
  • Digital marketing and an interest in keeping up to date with new trends in design and video.
  • Effective story teller with evangelizing strategies
  • Understanding of web metrics, digital analytics, data analysis and interpretation.
  • Strong attention to detail with the ability to meet deadlines and produce high quality work.
  • Possess intellectual curiosity.
  • Strong communicator
  • Understanding of html


  • Create innovative content strategies to effectively showcase Kenya Airways products and services at the market’s market-place.
  • Lead engage with our growing audience across social media and messaging platforms. Create relevant product information to share with the customer database across the digital touch points.
  • Define the strategy foreach digital touch point to distribute campaigns and content effectively. Createnew and innovative communication proposals through a digital lens based on historical information, current trends & experiences to further evolve our digital footprint.
  • Develop and manage a direct email strategy including trigger email campaigns throughout the customer journey and beyond to maximize sales.
  • Lead A/B testing many various email campaigns to establish the most effective campaigns. Tracking and reporting on email campaigns to guide improvements.
  • Benchmark and ensure all email campaigns comply with current email best practice across industries. Flexible and creative approach to continuously improve.
  • Manage social and web content activity calendar to ensure best possible coverage across channels.
  • Build and manage relations with industry influencers and key stakeholders, engaging in conversations with audiences and keep developing their community.
  • Work with our in-house designers to create visual content with fresh and innovative ideas,re-enforcing a modern, dynamic, and innovative brand image.
  • Define and support customer engagement processes and collaboration.
  • Approach with other areas of social media conversations, such as support and corporate communications.
  • Together with the local teams develop localization strategy for digital to drive local engagement.
  • Identify “up-sell andcross-sell” opportunities through content analysis and deploying responsive content assets and re-targeting programs for higher conversion rates.
  • Leverage and enhance existing data analytics, and develop additional research and data sources as necessary, to inform content strategy development.
  • Measure and communicate results on key performance indicators: Are we achieving targeted results along the key touch points in the designed journeys? Synthesize insights to create actionable recommendations to further drive results.


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