Key Account Manager (Modern Trade) - Mombasa

About the Role

The key role is to ensure the success of key accounts and driving growth for the business. The role requires excellent relationship management skills, strong analytical abilities, and the ability to collaborate effectively with internal and external stakeholders. Additionally, the Key Accounts Manager should have a deep understanding of the retail industry, including trends, consumer behavior and competitive dynamics.

Operational

• Developing and executing sales plans and strategies to meet or exceed sales targets for key accounts.
  

• Establishing and maintaining strong relationships with key customers, including regular communication and regular visits.
  

• Conducting regular market analysis to identify trends, market opportunities, and potential risks.
  

• Identifying new business opportunities and working with customers to develop customized solutions to meet their needs.
  

• Collaborating with internal teams such as marketing, logistics, and finance to ensure timely delivery of products and services.
  

• Managing contract negotiations, pricing, and promotions to ensure customer satisfaction and profitability.
  

• Ensuring accurate and timely reporting of sales and account performance data.
  

• Monitoring competitor activity and identifying potential threats to the business
  

• Track monthly target to closure at 100% with weekly review.
  

• Communicate and track target with the customer.
  

• Plan and develop strategy to tracking and closing targets.
  

• Ensure timely, efficient and sufficient stock replenishment.
  

• Manage and work with merchandising team to implement and maintain store fundamentals.
  

• Track and execute Go to Market measures.
  

• Track and super vise the merchandisers on store fundamentals upgrade.
  

• Prepare and facilitate trade visits.
  

• As assigned by management from time to time
  

• Sales and negotiation skills: Must be skilled at selling and negotiating with clients, identifying and addressing their needs, and closing deals.
  

• Strategic thinking: Must be able to think strategically about the company's goals and objectives, and how they relate to the client's needs. This involves analyzing data, identifying trends, and developing strategies to grow the account.
  

• Communication skills: Must have excellent communication skills, both verbal and written. They must be able to articulate ideas clearly and concisely, and be comfortable presenting to large groups.
  

• Analytical skills: Must be able to analyze data and market trends to make informed decisions about the account. This involves understanding financial data, market research, and customer feedback.
  

• Problem-solving skills: Must be able to identify problems and find solutions to address them. This involves being proactive, creative, and able to work under pressure.
  

• Teamwork and collaboration: Must be able to work effectively with other departments and teams within the company to deliver results for the client. This involves building strong internal relationships and working collaboratively to solve problems and achieve common goals.
  

• Industry knowledge: Key Account Managers must have a deep understanding of the retail industry, including competitors, market trends, and customer behavior. They should be able to use this knowledge to make informed decisions and provide valuable insights to the client and the to the business