Regional Parts Sales Representative

Academic Qualifications

• Degree or Diploma in Business, Automotive Engineering or related discipline.
  

Experience

• Minimum five (5) years' experience in Automotive Parts Sales.
  
• At least two (2) years in regional or field sales.
  

Sales & Business Development

• Develop and execute regional sales plans to achieve parts sales revenue and gross margin targets.
  
• Grow market share by identifying new business opportunities, recruiting new Parts stockiest and expanding existing customer accounts.
  
• Conduct regular customer visits, presentations and business reviews.
  
• Reactivate dormant customers and develop strategies to increase purchase frequency.
  
• Promote genuine parts through customer education and marketing initiatives.
  
• Identify upselling and cross-selling opportunities across the product portfolio.
  

Dealer Network Development

• Develop, support and continuously appraise the regional dealer network.
  
• Monitor dealer and parts stockiest performance and recommend improvement initiatives.
  
• Ensure dealer/Parts stockiest branding and visibility comply with company standards.
  
• Coordinate regional Parts marketing campaigns and promotional activities.
  
• Provide product knowledge and sales support to dealer staff.
  

Customer Relationship Management

• Maintain strong relationships with fleet customers, dealers, Parts stockiest and independent workshops.
  
• Respond promptly to customer enquiries and resolve complaints through root cause analysis.
  
• Conduct post-sale follow-ups to improve customer satisfaction.
  
• Gather customer feedback and recommend service improvements.
  
• Maintain high customer retention through proactive engagement.
  

Sales Planning & Market Intelligence

• Prepare weekly, monthly and quarterly territory plans.
  
• Conduct competitor analysis covering pricing, product availability, promotions and market trends.
  
• Analyze customer purchasing patterns and identify growth opportunities.
  
• Recommend pricing, promotional and product strategies.
  
• Share market intelligence with management.
  

Operational Excellence, Reporting & Compliance

• Support demand forecasting, monitor lost sales and recommend inventory improvements.
  
• Submit timely sales reports, forecasts, territory analyses, and market intelligence.
  
• Monitor customer credit, support debt collection, and ensure compliance with company credit policies.
  
• Continuous training and comply with company policies, SOPs, and ethical standards.
  
• Participate in departmental initiatives and perform any other duties as assigned