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MTN Nigeria
Telecommunications
Description
Requirements
- First degree in Mathematics, Computer Science, Engineering or other related marketing or Social Science discipline
- Fluent in English
Experience:
3-7 years’ experience which includes
- Experience working in a medium organization.
- Solid understanding of predictive analysis: predictive modelling, machine learning and data mining.
- Proficient in using two programming languages out of R, python, SAS and SQL.
- Good understanding of customer data analysis, propensity modelling and segmentation techniques; excellent understanding of data manipulation and interrogation techniques.
- Good knowledge of statistical modeling techniques and algorithms.
Responsibilities
- Collect, analyze, interpret, and summarize data in preparation for generation of statistical and analytical reports and provide intelligence that supports decision-making.
- Coordinate data requests with respect to pre and post return on investment data extraction, data sample for analytics, and other ad-hoc requirements.
- Support CVM commercial team to identify opportunity base for campaign creation.
- Utilize specified statistical software to analyze and interpret research data, as appropriate to the individual position.
- Understand customer demographics, usage and behavior to drive decision making on retention and value creation.
- Provide support to campaign segmentation analyst as required.
- Contribute and participate in campaign idea generation meetings and cross functional Customer Lifecycle Management meeting as required
- Extract, analyse and interpret data and advanced analytical models to generate insight to aid marketing strategy and product development and implementation
- Works with campaign management team to understand customer needs and develop proactive and innovative data driven solutions and campaigns.
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