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Seniority (Business, strategic management)
© Fuzu Ltd
International Breweries Plc
Manufacturing
Description
Minimum Requirements:
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Bachelor's Degree in a relevant field.
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Minimum of 2 years relevant brand management/marketing experience
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Proficiency in the use of Microsoft office applications i.e. (Microsoft Excel, Word and PowerPoint).
Responsibilities
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Directly lead all Brand led events.
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Co create brand plans for all year-round campaigns.
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Directly lead Development of creatives all through the year for Digital across all the campaigns and always on content.
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Analyze data for insights & articulates opportunities for the brand.
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Lead and manage influencers/celebrities all through the year to deliver Earned media
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Always ON radio assets-ensure our radio assets are maximized. Develop content for radio sponsorship.
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Establish and maintain social systems between regions and across relevant functions to ensure collaboration and ongoing feedback loops
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ZBB Budget man8. Lead BTL In-bar activations for brand campaigns e.g. in-bar activations, or tactical in-bar activations. Working with trade marketing team.
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Develop creatives for in-bar as needed by the Trade Marketing team.agreement –to ensure ZBB delivery in line with budget.
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