Drive sell-out, optimize inventory turns, protect margin, and grow market share for TV & Audio portfolio within assigned territory/channel.

This role is responsible for:

• Sell-in to dealers
  

• Sell-out from dealers
  

• Stock health
  

• Pricing discipline
  

• Dealer activation
  

• Market intelligence
  

• No P&L theory. Pure commercial execution
  

1. Sales Execution

• Achieve monthly sell-in target by SKU
  

• Drive sell-out tracking (weekly reporting from key dealers)
  

• Push premium mix (QLED / OLED / Soundbars)
  

• Ensure minimum display presence in top outlets
  

2. Product Focus & Portfolio Management

• Ensure correct SKU mix in channel
  

• Prevent over-stocking of slow models
  

• Phase-out obsolete models before price crash
  

• Promote high-margin SKUs
  

3. Inventory & Working Capital

• Maintain 6–8 weeks stock cover
  

• Reduce aging stock (>90 days)
  

• Improve inventory turnover (minimum 4–6 turns annually)
  

• Align purchase planning with brand principal
  

4. Pricing & Margin Discipline

• Enforce MAP / agreed pricing
  

• Prevent unnecessary discounting
  

• Protect minimum GM%
  

5. Market Intelligence

• Monitor competitor price changes weekly
  

• Report promotion activities (Hisense, TCL, LG)
  

• Identify gaps in portfolio
  

6. Dealer Development

• Conduct minimum 20 dealer visits per month
  

• Identify new channel opportunities
  

• Train dealer sales staff quarterly