Identify, prospect, and develop new business opportunities within the solar and renewable energy market.
Develop relationships with commercial, industrial, institutional, residential, and other potential customers.
Generate leads through direct prospecting, referrals, networking, industry events, partnerships, and market research.
Develop and maintain a healthy sales pipeline and consistently work towards achieving revenue and sales targets.
Conduct client meetings to understand their energy requirements, operational challenges, budgets, and business objectives.
Develop and manage relationships with key decision-makers, including business owners, facility managers, operations managers, procurement teams, and technical personnel.
Follow up on leads, proposals, quotations, and opportunities through to closure.
Identify opportunities for upselling, cross-selling, and long-term service contracts.

Technical Sales & Solution Development:

Conduct preliminary assessments of clients' power and energy requirements.
Understand electricity consumption patterns, existing power infrastructure, diesel/generator usage, and operational requirements.
Work with technical teams to develop appropriate solar PV, battery storage, hybrid, backup power, and other renewable energy solutions.
Translate technical information into clear commercial benefits for clients.
Explain system configurations, technical specifications, expected performance, savings, payback periods, and other relevant considerations to customers.
Participate in site visits, energy audits, load assessments, and technical discussions where required.
Review technical designs and ensure proposed solutions align with customer requirements.
Provide technical clarification during the sales process and address customer questions effectively.

Proposals, Quotations & Commercial Development:

Prepare and coordinate technical and commercial proposals for prospective clients.
Develop quotations, bills of materials, solution summaries, and other sales documentation in collaboration with the engineering and commercial teams.
Ensure proposals accurately reflect the client's technical requirements and project scope.
Conduct presentations and product demonstrations for prospective customers.
Support the preparation of business cases highlighting energy savings, return on investment, and operational benefits.
Negotiate commercial terms within approved company guidelines.
Monitor submitted proposals and proactively follow up to improve conversion rates.

Client Relationship Management:

Build and maintain long-term relationships with existing and prospective customers.
Act as a key point of contact throughout the pre-sales process.
Maintain regular communication with clients and provide timely responses to enquiries.
Understand customer pain points and recommend solutions that provide measurable business value.
Resolve technical and commercial concerns in collaboration with relevant internal teams.
Maintain accurate customer and opportunity records within the company's CRM or sales tracking system.

Market Development & Business Intelligence:

Research the renewable energy and solar market to identify emerging opportunities, customer segments, technologies, and competitive trends.
Monitor competitor activities, pricing, product offerings, and market positioning.
Identify industries and businesses with significant energy costs or unreliable power supply where solar solutions can deliver value.
Develop strategies for penetrating new customer segments and geographic markets.
Provide Management with regular market intelligence and recommendations.

Project & Internal Coordination:

Work closely with Engineering, Procurement, Project Management, Finance, and Operations teams to ensure smooth transition from sales to project execution.
Participate in project handover meetings after successful sales closure.
Ensure customer requirements are accurately communicated to the technical and project teams.
Support project teams during client meetings where technical or commercial clarification is required.
Maintain close communication with clients during project implementation where necessary.
Support after-sales activities and identify opportunities for maintenance, upgrades, expansions, and additional solutions.

Reporting & Performance Management:

Maintain accurate records of leads, prospects, opportunities, proposals, and closed deals.
Prepare regular sales and pipeline reports for Management.
Track sales performance against agreed targets and KPIs.
Monitor conversion rates and identify bottlenecks within the sales process.
Provide forecasts for expected sales and project closures.
Maintain accurate documentation of client interactions, proposals, negotiations, and follow-ups.

Qualifications & Experience

Bachelor's Degree in Electrical Engineering, Mechanical Engineering, Renewable Energy Engineering, Mechatronics Engineering, or a related technical discipline.
3–7 years of relevant experience in technical sales, engineering sales, renewable energy, solar, electrical systems, power solutions, or a related industry.
Proven experience in B2B technical sales will be highly advantageous.
Experience selling solar PV systems, battery energy storage systems, inverters, power systems, or related energy solutions is preferred.
Experience dealing with commercial and industrial clients will be an added advantage.
Professional engineering certification or relevant technical certification is an advantage.
Strong understanding of solar PV systems, inverters, batteries, electrical systems, and basic energy-management concepts.

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