Key Qualifications & Experience

• Bachelor’s degree in marketing, Business, Communications or related field.
  

• 2-3 years’ marketing experience with a bias in brand management
  

Brand Strategy & Positioning

• Define and implement the brand’s positioning in the market

• Ensure all activities align with the brand’s identity, tone, and values

• Translate business goals into brand strategies

Campaign Development & Oversight

• Lead marketing campaigns (ATL, BTL, digital)

• Work with internal teams and agencies to execute campaigns

• Ensure messaging is consistent across all platforms

Brand Consistency & Governance

• Maintain brand guidelines (visuals, tone of voice, messaging)

• Review and approve marketing materials

• Ensure all departments represent the brand correctly

Market & Consumer Insights

• Analyze customer behavior, trends, and competitor activity

• Use insights to refine brand messaging and campaigns

• Conduct surveys, field visits, and research

Collaboration Across Teams

• Work closely with sales, product, and operations teams

• Align brand messaging with sales objectives

• Support internal teams with brand-related needs

Performance Tracking

• Monitor brand health (awareness, perception, loyalty)

• Track campaign performance and ROI

• Adjust strategies based on data and insights