What we're looking for

• Proven track record in field sales management or commercial operations within financial services, FMCG, telecommunications, fintech, or consumer electronics — with demonstrable experience leading large, distributed field sales teams.
  
• Strong analytical capability: the ability to read sales data, diagnose underperformance, and turn insight into executable plans.
  
• A coaching-first leadership approach — a clear and practised methodology for building teams, not just managing headcount.
  

• Regional sales performance — tracking KPIs, diagnosing gaps, and executing corrective plans before performance drift becomes a trend.
  
• Team capability — coaching and developing Deputy Regional Managers and field teams, with a culture of accountability that runs through every level of the structure.
  
• Operational discipline — ensuring field teams are trained, compliant with M-KOPA onboarding standards, and consistently executing at the required quality level.