The Sales Trainee will support the sales team in driving revenue growth by promoting and selling company products within Nairobi. This is a field-based role focused on customer acquisition, onboarding, relationship management, and collections support.

The role is ideal for a proactive, results-driven individual looking to build a career in sales, with hands-on exposure to market analysis, client engagement, and commercial operations.

Qualifications & Experience

• Diploma or Certificate in Sales, Marketing, Business Administration, or a related field.
  
• Minimum of 6 Months to 1 year of relevant attachment or internship experience in sales and customer-facing roles is preferred.
  
• Exposure to FMCG, agri-products, or cold-chain sales is an added advantage.
  
• Experience working with B2B customers, agents, or distributors is a plus.
  
• Basic understanding of credit management and collections is desirable.
  

Sales Execution & Customer Acquisition

• Identify and prospect new customers and business opportunities within assigned territories.
  
• Generate leads and convert them into active customers.
  
• Promote and sell company products, including fish, chicken, freezers, and related solutions.
  
• Support onboarding of new clients and ensure smooth account activation.
  

Market Intelligence & Analysis

• Gather insights on market trends, customer preferences, and competitor activities
  
• Provide feedback to support pricing strategies and sales planning
  
• Monitor local market conditions and identify growth opportunities
  

Client Relationship Management

• Build and maintain strong relationships with customers and agents
  
• Ensure high levels of customer satisfaction and retention
  
• Identify upselling and cross-selling opportunities within existing accounts
  

Sales Support & Marketing Activities

• Assist in developing and utilizing sales materials (presentations, proposals, product sheets)
  
• Participate in trade shows, exhibitions, and promotional events
  
• Support implementation of sales campaigns and marketing initiatives
  

Collections & Credit Management

• Follow up on customer payments to ensure timely collections
  
• Support adherence to company credit policies
  
• Maintain accurate records of sales and payments
  

Operations Support

• Assist in coordination of freezer installations and product deliveries
  
• Ensure proper documentation and reporting of sales activities
  

Key Performance Indicators (KPIs)

Sales Performance

• Achieve assigned monthly sales targets (reviewed periodically based on market conditions)
  
• Meet targets for revenue, volume, and product mix
  

Customer Acquisition

• Generate a minimum of 20 leads per month
  
• Convert at least 4 new customers monthly.
  
• Contribute to the annual target of 20 B2B agents.
  

Account Management

• Maintain active engagement across all assigned accounts
  
• Achieve a churn rate of ≤18%
  

Operations

• Support installation of at least 2 freezers per month
  

Collections

• Ensure 100% collection of due payments for all sales
  
• Maintain compliance with company credit terms