Qualifications & Experience

Education

• Bachelor's Degree in Sales & Marketing, Business Administration, Agriculture, Agribusiness, Environmental Studies, or a related field. Experience
  
• Minimum of five (5) years' experience in B2C sales within agriculture, agribusiness, renewable energy, FMCG, or a related sector.
  
• At least three (3) years' experience leading a field sales team.
  
• Proven success managing and developing a sales team of at least ten (10) sales representatives.
  
• Demonstrated track record of consistently achieving or exceeding sales targets.
  
• Experience working in rural markets.
  

Must Haves:

• Minimum Bachelor's degree in Business, Sales, Marketing, Commerce, Agribusiness, or a related field
  
• Minimum 5 years of sales experience, preferably in agriculture, energy, financial services, dairy, rural distribution, or asset financing.
  
• Proven recent experience managing a direct team of at least 3–6 people.
  
• Must have held a Sales Manager / Territory Manager / Area Sales Manager role for at least 2 years.
  
• Experience in prior sales leadership role such as Field Sales Supervisor, Team Leader, Territory Supervisor, or Area Sales Supervisor.
  
• Strong field sales background and experience with direct sales/B2C.
  
• Good command of English and Kiswahili and high preference for ability to communicate
  

Responsibilities

Sales Leadership

• Recruit, train, coach, mentor, and lead a high-performing field sales team.
  
• Set clear performance expectations and monitor achievement of individual and team sales targets.
  
• Conduct regular field coaching and joint customer visits to improve sales effectiveness.
  
• Foster a high-performance, customer-focused sales culture.
  

Sales Planning & Execution

• Develop and implement monthly, quarterly, and annual regional sales plans.
  
• Support the team in planning and executing daily, weekly, and monthly sales and marketing activities.
  
• Drive achievement of regional sales, revenue, and profitability targets.
  
• Monitor sales performance and implement corrective actions where necessary.
  

Business Development

• Identify and develop new business opportunities within the assigned territory.
  
• Build and maintain strategic relationships with farmer groups, cooperatives, financial institutions, agro-dealers, local leaders, and other key stakeholders.
  
• Coordinate regional marketing campaigns, demonstrations, and farmer engagement activities to drive demand.
  

Pipeline & Performance Management

• Ensure a healthy sales pipeline through effective lead generation, follow-up, and conversion.
  
• Promote effective use of CRM and other sales management tools.
  
• Monitor key sales metrics and provide timely performance feedback to the team.
  

Customer & Market Management

• Maintain strong customer relationships and ensure high levels of customer satisfaction.
  
• Gather market intelligence on customer needs, competitor activities, and market trends, and recommend appropriate actions.
  

Reporting & Compliance

• Prepare accurate weekly and monthly sales reports, forecasts, and market intelligence reports.
  
• Ensure compliance with company policies, operational procedures, and Environmental, Health & Safety (EH&S) requirements.