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Seniority (Manufacturing)
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TROPIKAL BRANDS (AFRIKA) LIMITED
Manufacturing
Description
Qualifications
- Bachelor's degree in Business, Marketing, or related field; MBA is an added advantage.
- 5-8 years FMCG experience, with proven success selling beverages- soft drinks within a manufacturing environment.
- Strong experience in Route to Market strategy, distributor management, and field sales operations.
- Demonstrated track record of driving distribution growth and improving market coverage.
- Deep understanding of Kenya's FMCG soft drink/ beverage landscape, including retail channels and distributor networks.
Key competencies
- Commercial strategy and market expansion
- Strong analytical and performance management skills
- Distributor and channel management
- Sales leadership and team development
- Negotiation and stakeholder engagement
Interested candidates are invited to submit their CVs to the Email provided
Responsibilities
- Develop and execute a robust Route to Market strategy to maximize distribution reach and market penetration. • Optimize distributor and sub-distributor networks to improve service levels, coverage, and sales productivity.
- Drive numeric and weighted distribution growth across key channels including General Trade and HoReCa.
- Strengthen in-store execution, merchandising standards, and product availability to ensure consistent brand visibility.
- Implement data-driven sales planning through Sales Force Automation (SFA) and market analytics.
- Collaborate with Sales, Marketing, and Supply Chain teams to ensure alignment on promotions, product launches, and demand planning.
- Identify and unlock new growth opportunities across urban, peri-urban, and emerging markets.
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