• Bachelor’s Degree in Marketing, Communications, Business, or related field
  
• 2–4 years’ experience in digital marketing, content, or social media roles. Agency experience preferred.
  
• Proven ability to execute campaigns that drive measurable engagement and lead generation
  
• Experience in education, hospitality, or service industries is an added advantage
  
• Familiarity with CRM systems, analytics tools, and content production tools
  
• Strong storytelling and content creation capability (video, copy, digital formats)
  
• Deep understanding of social media platforms and audience behavior
  
• Commercial awareness with ability to link content to measurable outcomes
  
• Strong analytical skills and experience with performance tracking
  
• Excellent communication and stakeholder management skills
  
• Highly organized with strong execution discipline
  
• Self-driven, proactive, and comfortable working in a performance-oriented environment
  

Digital Content Strategy & Execution

• Develop and execute a content strategy aligned to BIHC’s recruitment cycles and institutional positioning
  
• Create high-quality, platform-relevant content (video, social, web, email) that drives awareness and consideration
  
• Translate programs, student journeys, and outcomes into compelling, conversion-oriented storytelling
  
• Maintain brand consistency across all digital channels
  

Social Media & Audience Growth

• Manage priority platforms (Instagram, TikTok, Facebook, X and LinkedIn) with a focus on engagement and lead generation
  
• Build and grow a targeted audience of prospective students and stakeholders
  
• Drive inbound engagement (DMs, comments, inquiries) and guide them into structured admissions pathways
  
• Monitor platform performance and continuously optimize content and posting strategy
  

Lead Generation & Pipeline Contribution

• Generate qualified leads through content campaigns, digital activations, and social engagement
  
• Support lead nurturing through content sequencing, follow-ups, and engagement strategies
  
• Work closely with Admissions to ensure seamless handover and tracking of leads
  
• Maintain accurate tracking of leads generated through digital channels
  

Campaigns & Growth Initiatives

• Support the execution of student recruitment campaigns for key intakes
  
• Collaborate on go-to-market strategies for new programs and institutional initiatives
  
• Identify and leverage partnerships, creators, and platforms that enhance reach and lead generation
  
• Monitor competitor activity and emerging trends to inform strategy
  

Data, Analytics & Performance Optimization

Track and report on:

• Qualified leads generated
  
• Engagement-to-inquiry conversion rates
  
• Performance of key campaigns and content formats
  
• Use insights to continuously refine content, targeting, and messaging
  
• Provide structured performance reports and recommendations
  

Stakeholder Collaboration & Experience

• Work with marketing, faculty and student teams to capture authentic, high-impact content
  
• Ensure consistent, high-quality communication across all digital touchpoints
  
• Support institution and admissions-related events and activations through content and digital amplification
  

Administrative & Operational Support

• Maintain content calendars, campaign trackers, and reporting dashboards
  
• Document and improve digital marketing and lead generation processes
  
• Any other duties as may be assigned by management from time to time
  

SUPERVISORY RESPONSIBILITIES

Oversight of interns, ambassadors, and external creatives where applicable