Bachelor's degree in Marketing, Communications, Business, or a related field5+ years of experience in performance marketing, preferably in a tech, consulting, or agency environment.
Proven track record of developing and executing successful data-driven performance marketing plans.
Strong expertise in key areas of digital marketing e.g. Performance Marketing, Landing Page Optimization, creative testing, conversion rate optimization, lead generation.
Excellent analytical and problem-solving skills, with the ability to derive insights from data and make informed recommendations
Exceptional English communication and presentation skills, with the ability to effectively convey complex information to various stakeholders and discuss solutions in large groups
Strong project management skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment
Self-motivated, results-driven, and detail-oriented, with a passion for staying current on digital marketing trends and best practices

What You’ll Need To Succeed

Bachelor's degree in Marketing, Communications, Business, or a related field5+ years of experience in performance marketing, preferably in a tech, consulting, or agency environment.
Proven track record of developing and executing successful data-driven performance marketing plans.
Strong expertise in key areas of digital marketing e.g. Performance Marketing, Landing Page Optimization, creative testing, conversion rate optimization, lead generation.
Excellent analytical and problem-solving skills, with the ability to derive insights from data and make informed recommendations
Exceptional English communication and presentation skills, with the ability to effectively convey complex information to various stakeholders and discuss solutions in large groups
Strong project management skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment
Self-motivated, results-driven, and detail-oriented, with a passion for staying current on digital marketing trends and best practices

Develop performance marketing plans for customers in various industries, and follow up on their implementations
Collaborate with internal Superside teams and customers to translate marketing strategies into actionable plans, and ensure alignment with overall business objectives and goals
Develop tailored solutions and advise clients on, e.g. performance marketing audits, strategies for paid digital channels and campaign plans, ensuring they align with the client's overall business objectives
Conduct thorough performance marketing audits, identifying areas of improvement and providing actionable recommendations to optimize performanceProvide expert guidance on, e.g.
Performance marketing, Paid social media advertising, Google Ads.
Analyze and leverage market research, consumer insights, and industry trends to make data-informed recommendations
Analyze market trends and client performance data to identify opportunities for growth and optimizationIf needed, monitor and report on the performance of digital marketing campaigns, providing insights and recommendations for ongoing optimization
Maintain up-to-date knowledge of digital marketing best practices, trends, and emerging technologies, ensuring continuous improvement and innovation in the services provided

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Marketing Consultant - Nairobi