Customer Marketing Lead

Qualifications

• Degree in a Business-related field
  
• 6 years management experience in Sales & Marketing
  
• Experience leveraging data and trends to generate insights and transforming them into marketing innovation
  
• Deep understanding of total commercial spend, experience managing large marketing budget and media investment decisions
  
• Experience leading marketing communication & execution projects
  

• Marketing
  
• Insights: Customer and Shopper insights that drive strategic planning and touch point execution including “nuances” in the market
  
• Strategy and Planning: Clear, simple category, customer and channel strategies that are National and Regional with focus into few channel segments and customers
  
• Activity Development: Develop initiatives that derive from those strategies led through excellent execution that deliver growth and value and competitive advantage
  
• Partnerships: Seek opportunities in the assigned portfolio to engage consumers on the brand to grow market share
  
• Stakeholder Alignment: Link Mission imperatives with business strategies, tactical direction, and operational oversight
  
• Go to Market: Work in close coordination with Segment Marketing, Product Owners and Channels Organization to develop a strong relevant portfolio strategy
  
• Execution: Lead execution and amplification of marketing plan for assigned portfolio
  
• Go to Market: Work in close coordination with segment and brand marketing to develop a strong relevant portfolio strategy for Safaricom
  
• Picture of Success: Deliver the market’s Integrated Activity Planning (IAP) process thereby ensuring that assigned Channels have high quality customer programs, materials & assets to deliver value to Safaricom
  
• M&E: Provide leadership to ensure that marketing activities are fully integrated and deliver brand and business objectives while ensuring the proper tools, systems, calendar, resources and metrics for maximum effectiveness
  
• Budgeting: Manage the Marketing budget for respective Channel
  
• Partnerships and Stakeholder management
  
• Work with internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
  
• Partner with Sales and Customers to execute best-in-class strategies and win the sale in an omni-channel environment; understands how to maximize the business in respective Channel and collaborates to deliver results
  
• Project Management
  
• Manage projects on time and on budget as well as exhibits decision-making abilities around investment alternatives that mitigate risk and maximize return
  
• Health and Safety
  
• Uphold the company code of conduct, policies and procedures, ensuring integrity and accountability in every aspect of your work.
  
• All employees have a responsibility to adhere to safety, health, and wellbeing policies, guidelines and procedures in all actions and decisions