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Seniority (Manufacturing)
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Flour Mill of Nigeria Plc
Manufacturing
Description
Qualifications & Experience
- HND/Bsc in Marketing, Business Administration, Mass Communication, or in a related field.
- 5-7 years' experience in brand management, preferably in FMCG or food manufacturing.
- Added Advantage: Experience in digitaI marketing, product innovation, and trade marketing.
Responsibilities
- Develop and implement comprehensive brand strategies to achieve volume, revenue, and market share targets
- Identify market trends, consumer insights, and growth opportunities within assigned categories.
- Lead end-to-end brand planning, including positioning, messaging, and identity development.
- Conduct market research to gather consumer insights, competitor intelligence, and category trends.
- Initiate product innovation ideas and coordinate cross-functional teams for new product development.
- Manage brand budgets and allocate resources effectively to maximize ROI.
- Track brand performance using key metrics and recommend improvement actions.
- Collaborate with Sales, Trade Marketing, and Production to ensure brand consistency and availability across all channels.
- Build strong agency partnerships and oversee creative and media deliverables.
- Drive promotional activities and evaluate their impact on consumer behaviour and sales. Prepare periodic brand performance reports for management decision-making.
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