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Product Manager - Organic & SEO

Closing: Apr 9, 2024

This position has expired

Published: Mar 25, 2024 (26 days ago)

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Job Summary

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Requirements
  • 5+ years of experience in SEO and product management, with a strong focus on SEO growth and web conversions
  • You possess a deep understanding of the operational, technological, and strategic aspects essential for executing successful SEO and product initiatives.
  • You have designed, built and implemented content, web journeys and high ranking content
  • Test & Learn Mindset; you are focused on failing and learning fast using experiments and data to lead the way
  • Making an Impact: you have a proven track record delivering impactful changes, in particular web to app conversion
  • Bias for Execution; you focus on defining the right MVP, making difficult trade-offs, and shipping effective features
  • Exceptional Curiosity; you’re unafraid to ask questions, tinker, and learn to help drive product success
  • You will have a strong understanding of the web and app ecosystems.

Advantageous:

  • Worked within the Fintech space.
  • Worked with a CMS and GA4
  • Knowledge of African markets and SEO trends
  • An obsession with user experience.
  • A desire to build something great.
Responsibilities
Requirements
  • 5+ years of experience in SEO and product management, with a strong focus on SEO growth and web conversions
  • You possess a deep understanding of the operational, technological, and strategic aspects essential for executing successful SEO and product initiatives.
  • You have designed, built and implemented content, web journeys and high ranking content
  • Test & Learn Mindset; you are focused on failing and learning fast using experiments and data to lead the way
  • Making an Impact: you have a proven track record delivering impactful changes, in particular web to app conversion
  • Bias for Execution; you focus on defining the right MVP, making difficult trade-offs, and shipping effective features
  • Exceptional Curiosity; you’re unafraid to ask questions, tinker, and learn to help drive product success
  • You will have a strong understanding of the web and app ecosystems.

Advantageous:

  • Worked within the Fintech space.
  • Worked with a CMS and GA4
  • Knowledge of African markets and SEO trends
  • An obsession with user experience.
  • A desire to build something great.

About the Role

  • We’re searching for an experienced SEO/ Product Manager to join the Growth team at Kuda. As a member of the Product Growth function, you will be responsible for owning the development and execution of our Web Experience and SEO strategy.
  • As an Organic Product Manager in Growth, you’ll partner with our Growth, Engineering, Analytics, Marketing, Content and Design teams to create a roadmap of powerful SEO content, memorable web experiences, data-driven experiments and 
  • You'll work with a high-performing, entrepreneurial, and product-focused group of engineers and marketers, in a highly collaborative and fun environment.
  • In this exciting role, you'll have the opportunity to make a massive impact on the company, the product and most importantly, on the lives and livelihoods of our amazing users!

Duties

  • Take full ownership of kuda.com, ensuring we remain at the forefront of content, SEO trends, website performance and user experience
  • Together with our Leads for Growth, Marketing and Content, you will create a clear vision for how we execute and continuously evolve Kuda.com.
  • Develop and execute a product strategy for Organic & SEO, focused on how we can increase our organic visitors and conversion from web to transacting users.
  • Work closely with all departments in Kuda to ensure that all important and relevant content is accessible, up to date and performing effectively.
  • Collaborate with growth analysts on forecasting, target setting and reporting all aspects of organic performance.
  • Working with our web engineering team, monitor, understand and improve our web infrastructure
  • Own the full product discovery and delivery process, from identifying the problem to ideating/research to delivering and then iterating
  • Run regular audits of our website and the competitor landscape.
  • Manage SEO operations and analytics to deeply understand the channel; provide weekly updates and inform leadership of progress, impacting business objectives and revenue.
  • Coordinate resources, and create project timelines, to ensure on-time delivery with the highest quality
  • Deliver features and products that will create amazing user experiences and validate these with customers

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