Product Manager - Organic & SEO

• 5+ years of experience in SEO and product management, with a strong focus on SEO growth and web conversions
• You possess a deep understanding of the operational, technological, and strategic aspects essential for executing successful SEO and product initiatives.
• You have designed, built and implemented content, web journeys and high ranking content
• Test & Learn Mindset; you are focused on failing and learning fast using experiments and data to lead the way
• Making an Impact: you have a proven track record delivering impactful changes, in particular web to app conversion
• Bias for Execution; you focus on defining the right MVP, making difficult trade-offs, and shipping effective features
• Exceptional Curiosity; you’re unafraid to ask questions, tinker, and learn to help drive product success
• You will have a strong understanding of the web and app ecosystems.

Advantageous:

• Worked within the Fintech space.
• Worked with a CMS and GA4
• Knowledge of African markets and SEO trends
• An obsession with user experience.
• A desire to build something great.

• 5+ years of experience in SEO and product management, with a strong focus on SEO growth and web conversions
• You possess a deep understanding of the operational, technological, and strategic aspects essential for executing successful SEO and product initiatives.
• You have designed, built and implemented content, web journeys and high ranking content
• Test & Learn Mindset; you are focused on failing and learning fast using experiments and data to lead the way
• Making an Impact: you have a proven track record delivering impactful changes, in particular web to app conversion
• Bias for Execution; you focus on defining the right MVP, making difficult trade-offs, and shipping effective features
• Exceptional Curiosity; you’re unafraid to ask questions, tinker, and learn to help drive product success
• You will have a strong understanding of the web and app ecosystems.

Advantageous:

• Worked within the Fintech space.
• Worked with a CMS and GA4
• Knowledge of African markets and SEO trends
• An obsession with user experience.
• A desire to build something great.

About the Role

• We’re searching for an experienced SEO/ Product Manager to join the Growth team at Kuda. As a member of the Product Growth function, you will be responsible for owning the development and execution of our Web Experience and SEO strategy.
• As an Organic Product Manager in Growth, you’ll partner with our Growth, Engineering, Analytics, Marketing, Content and Design teams to create a roadmap of powerful SEO content, memorable web experiences, data-driven experiments and 
• You'll work with a high-performing, entrepreneurial, and product-focused group of engineers and marketers, in a highly collaborative and fun environment.
• In this exciting role, you'll have the opportunity to make a massive impact on the company, the product and most importantly, on the lives and livelihoods of our amazing users!

Duties

• Take full ownership of kuda.com, ensuring we remain at the forefront of content, SEO trends, website performance and user experience
• Together with our Leads for Growth, Marketing and Content, you will create a clear vision for how we execute and continuously evolve Kuda.com.
• Develop and execute a product strategy for Organic & SEO, focused on how we can increase our organic visitors and conversion from web to transacting users.
• Work closely with all departments in Kuda to ensure that all important and relevant content is accessible, up to date and performing effectively.
• Collaborate with growth analysts on forecasting, target setting and reporting all aspects of organic performance.
• Working with our web engineering team, monitor, understand and improve our web infrastructure
• Own the full product discovery and delivery process, from identifying the problem to ideating/research to delivering and then iterating
• Run regular audits of our website and the competitor landscape.
• Manage SEO operations and analytics to deeply understand the channel; provide weekly updates and inform leadership of progress, impacting business objectives and revenue.
• Coordinate resources, and create project timelines, to ensure on-time delivery with the highest quality
• Deliver features and products that will create amazing user experiences and validate these with customers