Qualifications

• Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field
  
• 4 years previous experience in a similar role
  
• Strong understanding of branding principles, trade marketing, and digital marketing strategies.
  
• Experience in managing agencies (creative, digital, PR) and coordinating integrated campaigns
  
• Previous experience in a 5 star or Premium hotel in a similar position
  
• Ability to work well under pressure in a fast paced environment
  
• Ability to work cohesively and collectively as part of a team
  
• Excellent planning & Organizational skills
  

• The Marketing Manager will work with the DOSM to understand and align marketing strategies with the overall sales and revenue targets set by the management.
  
• Develop and execute the overall brand strategy and guidelines to ensure consistent brand messaging and visual identity across all touchpoints.
  
• Oversee the creation of compelling brand content along with the Digital team including website copy, marketing collateral, social media content, and advertising materials.
  
• Develop and manage relationships with external agencies including creative, digital, and PR agencies.
  
• Monitor brand performance and KPIs, providing regular reports and recommendations for improvement.
  
• Develop and implement trade marketing strategies along with the Digital Marketing Manager to drive bookings through key distribution channels (e.g., online travel agencies (OTAs), travel agents, corporate partners).
  
• Plan and execute promotional campaigns and partnerships with trade partners to increase visibility and drive sales.
  
• Develop and manage relationships with key trade partners, ensuring effective communication and collaboration.
  
• Create and deliver sales and marketing materials for trade partners, including presentations, brochures, and promotional offers.
  
• Organize and participate in trade shows, workshops, and industry events to promote the resort and build relationships.
  
• Track and analyze the performance of trade marketing activities, providing reports and recommendations for optimization.
  
• Collaborate with the sales team to align marketing efforts with sales targets and strategies.
  
• Working with the DOSM to allocate the Marketing budget effectively across brand building and trade marketing activities
  
• Plan and execute integrated marketing campaigns along with Digital team across various channels (online, offline, social media, email marketing, PR).
  
• Participating in regular meetings with the DOSM and the wider sales and marketing team to discuss progress, challenges, and opportunities.
  
• In the absence of Digital Marketing Manager manage and enhance the resort's online presence, including website content, SEO/SEM strategies, and online reputation management.
  
• Providing marketing input on pricing strategies to ensure they are competitive and aligned with the brand image.
  
• Track and analyze the performance of all marketing activities, providing regular reports and insights.
  
• Stay updated on the latest marketing trends and technologies and recommend innovative approaches.
  
• Work closely with the operations team to ensure a seamless guest experience that aligns with the brand promise
  
• Work closely with the DOSM and carry out tasks assigned to him other than the above.
  
• Collaborating to ensure the overall guest experience aligns with the brand promise and drives positive word-of-mouth and repeat business