Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Hospitality Management, Business, or a related field.
  
• Minimum 3 years’ experience in digital marketing, e-commerce, or hospitality marketing.
  
• Experience in the hospitality industry is highly desirable.
  
• Hands-on experience with Google Analytics, Google Ads, Meta Business Suite, SEO, and email marketing platforms.
  
• Strong analytical and commercial mindset.
  
• Excellent communication and interpersonal skills.
  
• Highly organized with strong attention to detail.
  
• Creative thinking and problem-solving ability.
  
• Ability to manage multiple priorities in a fast-paced luxury hospitality environment.
  

• Assist in developing and executing the annual digital marketing strategy aligned with hotel business objectives.
  
• Plan, coordinate, and monitor digital campaigns across paid search, display advertising, email marketing, social media, and remarketing platforms.
  
• Work closely with the Marketing & Communications team to ensure brand consistency across all digital channels.
  
• Support content creation, photography, video, and promotional campaigns to drive engagement and revenue.
  
• Manage and maintain the hotel's website and booking engine, ensuring content accuracy, brand compliance, functionality, and timely updates of promotional offers, landing pages, and seasonal campaigns.
  
• Monitor website performance and user experience, recommending and implementing improvements to increase traffic, engagement, conversion rates, and direct bookings. Monitor online travel agency content accuracy, rate parity, and promotional opportunities.
  
• Collaborate with Revenue Management to optimize online merchandising and conversion strategies.
  
• Ensure all digital channels reflect current hotel offerings, pricing, and brand standard
  
• Recommend improvements to increase traffic, engagement, and conversion rates.
  
• Monitor digital performance metrics including website traffic, conversion rates, booking pace, campaign ROI, and online revenue.
  
• Produce regular reports and dashboards with insights and recommendations.
  
• Analyze guest behaviour and market trends to identify opportunities for growth.
  
• Support social media planning and campaign execution in collaboration with the Marketing team.
  
• Monitor online guest reviews and reputation platforms.
  
• Assist in implementing initiatives to improve guest engagement and online reputation scores.
  
• Work closely with Revenue Management, Sales, Reservations, Operations, and Corporate Marketing teams.
  
• Liaise with external agencies, media partners, and technology vendors where required.
  
• Support hotel promotional events and marketing activations.
  
• Digital Analytics: Manage Google Analytics 4 (GA4), and other reporting platforms to monitor website and campaign performance.
  
• SEO: Support on-going SEO initiatives including keyword optimization, SEO recommendations, and content optimization to improve organic visibility.