Develop and execute marketing strategies across traditional trade, modern trade and export markets.
Drive market research, consumer insights and competitive intelligence to identify growth opportunities.
Lead product launches, branding and promotional campaigns, including the launch of Pwani’s new cosmetics line.
Build strong relationships with customers, distributors, partners, media and other key stakeholders.
Lead digital marketing, media buying and integrated communications to maximise brand visibility and ROI.
Manage the marketing budget and use data-driven insights to optimise campaign performance.
Partner with Sales, R&D, Operations and other functions to align marketing with business objectives.
Lead, mentor and develop a high-performing marketing team.
Represent the company externally and strengthen its brand reputation through effective corporate communications.
Qualifications
Bachelor’s degree in Marketing, Business or a related field (Master’s degree preferred).
Membership with the MSK.
15 years’ experience in senior commercial leadership within the FMCG or related industry, with exposure to traditional markets, modern trade, export and marketing.
Brand growth and market share growth.
Proven marketing leadership experience within the consumer goods industry.