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PressOne Africa
Marketing Automation Specialist
Lagos, Nigeria
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Lagos, Nigeria
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SEO Specialist
Lagos, Nigeria
PressOne Africa
Marketing Communications Specialist
Lagos, Nigeria
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Managing Editor
Lagos, Nigeria
Ufanisi Digital Media
Only on FuzuCLOSEDMARKETING MANAGER
Nairobi, Kenya
Spectrum Books Limited
CLOSEDLayout Designer
Ibadan, Nigeria
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Spectrum Books Limited
CLOSEDEnglish Editor
Ibadan, Nigeria
Closing: May 20, 2024
13 days remainingPublished: May 6, 2024 (2 days ago)
Job Requirements
Education:
Work experience:
Language skills:
Job Summary
Contract Type:
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Requirements
What You Should Have:
- Bachelor's Degree in Marketing, Communications, or a related field.
- 4+ years of proven experience in marketing automation.
- Analytical mindset with the ability to interpret data and optimise processes.
- Excellent copywriting skills and a strong understanding of email marketing best practices.
- Proficiency in Zoho CRM Marketing Automation a plus.
The Ideal Candidate:
- A skilled marketing automation enthusiast with proven experience (minimum 2 years) in designing and managing nurture campaigns.
- You're a strong communicator with a knack for persuasive email copywriting.
- You possess analytical skills and a data-driven approach to marketing optimisation.
- You're proficient with marketing automation tools (Zoho CRM is a plus.).
Benefits
- Directly impact PressOne Africa's sales growth by building an efficient sales funnel.
- Be part of a passionate and growing company at the forefront of business communications in Africa.
- Work in a collaborative environment and expand your marketing automation skills.
- Competitive salary and benefits package.
Responsibilities
Requirements
What You Should Have:
- Bachelor's Degree in Marketing, Communications, or a related field.
- 4+ years of proven experience in marketing automation.
- Analytical mindset with the ability to interpret data and optimise processes.
- Excellent copywriting skills and a strong understanding of email marketing best practices.
- Proficiency in Zoho CRM Marketing Automation a plus.
The Ideal Candidate:
- A skilled marketing automation enthusiast with proven experience (minimum 2 years) in designing and managing nurture campaigns.
- You're a strong communicator with a knack for persuasive email copywriting.
- You possess analytical skills and a data-driven approach to marketing optimisation.
- You're proficient with marketing automation tools (Zoho CRM is a plus.).
Benefits
- Directly impact PressOne Africa's sales growth by building an efficient sales funnel.
- Be part of a passionate and growing company at the forefront of business communications in Africa.
- Work in a collaborative environment and expand your marketing automation skills.
- Competitive salary and benefits package.
- Nurture Flow Design: Create targeted email sequences that address different lead segments based on their needs and interests.
- Automation Setup: Implement email triggers, segmentation rules, and workflows within our chosen marketing automation platform.
- Copywriting: Write compelling subject lines, body copy, and calls to action that drive engagement and conversions.
- A/B Testing: Experiment with different subject lines, content, and offers to optimise open and click rates.
- Lead Handoff Collaboration Work with sales to ensure a seamless transition and timely follow-up.
- Reporting & Analysis: Track and analyse key metrics (open rates, clicks, conversions). Generate insights to improve performance.
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