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Social Media Specialist

Closing: May 23, 2024

6 days remaining

Published: May 6, 2024 (12 days ago)

Job Requirements

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Job Summary

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Requirements
What You Should Have:

  • Bachelor's Degree in Marketing, Communications, or a related field (preferred).
  • 3+ years of proven experience managing social media for businesses (ideally in the B2B or tech space).
  • Strong understanding of social media analytics and reporting tools.
  • Familiarity with basic design tools (e.g., Canva) is a plus.
  • Excellent communication and interpersonal skills.

The Ideal Candidate:

  • Passionate about social media and building online communities (minimum 3 year of experience in social media management or related role).
  • Excellent writer with the ability to craft compelling social copy for different platforms.
  • Strong understanding of Facebook and LinkedIn, both their algorithms and how to spark conversation with a professional audience.
  • Data-driven mindset – you love analysing metrics to drive strategy.
  • A creative thinker who can come up with out-of-the-box ideas to increase engagement.

Your Importance as a Social Media Specialist:

  • You'll be the human side of PressOne Africa online! Your efforts will build an engaged community of entrepreneurs who champion our brand.
  • This role is essential for establishing ourselves as a leader in the entrepreneurial space and driving social media growth.
  • Join us and make your mark on the world of entrepreneurship!

Challenges You Will Have to Surmount:

  • Standing out in a crowded social media landscape.
  • Creating share-worthy content that drives genuine engagement.
  • Balancing brand promotion with providing value to our target audience.

Benefits

  • Shape PressOne Africa's social media presence and make a tangible impact on our brand growth.
  • Play a key role in our growth and brand awareness within the business community.
  • Work in a dynamic startup environment with the chance to experiment and innovate.
  • Competitive salary and benefits package.
Responsibilities

Requirements
What You Should Have:

  • Bachelor's Degree in Marketing, Communications, or a related field (preferred).
  • 3+ years of proven experience managing social media for businesses (ideally in the B2B or tech space).
  • Strong understanding of social media analytics and reporting tools.
  • Familiarity with basic design tools (e.g., Canva) is a plus.
  • Excellent communication and interpersonal skills.

The Ideal Candidate:

  • Passionate about social media and building online communities (minimum 3 year of experience in social media management or related role).
  • Excellent writer with the ability to craft compelling social copy for different platforms.
  • Strong understanding of Facebook and LinkedIn, both their algorithms and how to spark conversation with a professional audience.
  • Data-driven mindset – you love analysing metrics to drive strategy.
  • A creative thinker who can come up with out-of-the-box ideas to increase engagement.

Your Importance as a Social Media Specialist:

  • You'll be the human side of PressOne Africa online! Your efforts will build an engaged community of entrepreneurs who champion our brand.
  • This role is essential for establishing ourselves as a leader in the entrepreneurial space and driving social media growth.
  • Join us and make your mark on the world of entrepreneurship!

Challenges You Will Have to Surmount:

  • Standing out in a crowded social media landscape.
  • Creating share-worthy content that drives genuine engagement.
  • Balancing brand promotion with providing value to our target audience.

Benefits

  • Shape PressOne Africa's social media presence and make a tangible impact on our brand growth.
  • Play a key role in our growth and brand awareness within the business community.
  • Work in a dynamic startup environment with the chance to experiment and innovate.
  • Competitive salary and benefits package.


  • Content Creation: Develop a social content calendar including a mix of original posts, curated content, and engagement-focused prompts.
  • Community Management: Actively engage with followers, responding to questions and comments in a timely manner.
  • Social Listening: Monitor social conversations about PressOne Africa, entrepreneurship, and related topics.
  • Analytics & Reporting: Track key social media metrics (reach, engagement, clicks, etc.), providing regular reports with insights.
  • Trend Spotting: Stay up-to-date on relevant social media trends and adjust strategies as needed.

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