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Marketing Automation Specialist

Closing: May 20, 2024

This position has expired

Published: May 6, 2024 (22 days ago)

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Job Summary

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Requirements
What You Should Have:

  • Bachelor's Degree in Marketing, Communications, or a related field.
  • 4+ years of proven experience in marketing automation.
  • Analytical mindset with the ability to interpret data and optimise processes.
  • Excellent copywriting skills and a strong understanding of email marketing best practices.
  • Proficiency in Zoho CRM Marketing Automation a plus.

The Ideal Candidate:

  • A skilled marketing automation enthusiast with proven experience (minimum 2 years) in designing and managing nurture campaigns.
  • You're a strong communicator with a knack for persuasive email copywriting.
  • You possess analytical skills and a data-driven approach to marketing optimisation.
  • You're proficient with marketing automation tools (Zoho CRM is a plus.).

      Benefits

      • Directly impact PressOne Africa's sales growth by building an efficient sales funnel.
      • Be part of a passionate and growing company at the forefront of business communications in Africa.
      • Work in a collaborative environment and expand your marketing automation skills.
      • Competitive salary and benefits package.
      Responsibilities

      Requirements
      What You Should Have:

      • Bachelor's Degree in Marketing, Communications, or a related field.
      • 4+ years of proven experience in marketing automation.
      • Analytical mindset with the ability to interpret data and optimise processes.
      • Excellent copywriting skills and a strong understanding of email marketing best practices.
      • Proficiency in Zoho CRM Marketing Automation a plus.

      The Ideal Candidate:

      • A skilled marketing automation enthusiast with proven experience (minimum 2 years) in designing and managing nurture campaigns.
      • You're a strong communicator with a knack for persuasive email copywriting.
      • You possess analytical skills and a data-driven approach to marketing optimisation.
      • You're proficient with marketing automation tools (Zoho CRM is a plus.).

          Benefits

          • Directly impact PressOne Africa's sales growth by building an efficient sales funnel.
          • Be part of a passionate and growing company at the forefront of business communications in Africa.
          • Work in a collaborative environment and expand your marketing automation skills.
          • Competitive salary and benefits package.
          • Nurture Flow Design: Create targeted email sequences that address different lead segments based on their needs and interests.
          • Automation Setup: Implement email triggers, segmentation rules, and workflows within our chosen marketing automation platform.
          • Copywriting: Write compelling subject lines, body copy, and calls to action that drive engagement and conversions.
          • A/B Testing: Experiment with different subject lines, content, and offers to optimise open and click rates.
          • Lead Handoff Collaboration Work with sales to ensure a seamless transition and timely follow-up.
          • Reporting & Analysis: Track and analyse key metrics (open rates, clicks, conversions). Generate insights to improve performance.


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