Qualifications and Requirements

• Diploma in relevant area
  
• Experience managing social media accounts- 2 years minimum
  
• Strong understanding of social media trends and analytics
  
• Familiarity with tools analytics tools eg Meta Business Suite
  
• Basic graphic design skills (Canva)
  
• Strong communication and organizational skills
  
• Highly organized with outstanding attention to detail
  
• Collaborative team player who works closely with the rest of the teams
  
• Experience managing social media for a purpose-driven, healthcare, or NGO brand is a significant advantage
  

• Schedule and publish content across platforms (Instagram, TikTok, TY & X, etc.)
  
• Write captions aligned with brand voice
  
• Conduct basic hashtag research and optimization
  
• Engage with audience (comments, DMs)
  
• Monitor trends and suggest content ideas
  
• Track and report performance metrics
  
• Maintain content calendar
  
• Coordinate with videographer/editor for content pipeline
  
• Liaise audience needing support with clinical team
  
• Generate platform performance reports