Educational Requirements

• Bachelor's degree in Journalism, English, Communications, Marketing, Creative Writing, or a related field.
  

Professional Requirements

• Demonstrated understanding of journalistic principles and practices, marketing copywriting techniques, and creative writing methodologies.
  
• Familiarity with different writing styles and formats for various media platforms.
  

Experience Requirements

• Minimum of 0-5 years of professional writing experience, with a strong portfolio showcasing news writing, marketing copy, and creative content.
  
• Experience in a multi-platform media environment is highly desirable.
  

News Writing and Reporting:

• Research, investigate, and write accurate and timely news articles, reports, and features for the organization's news platforms (digital, broadcast, print).
  
• Conduct interviews with sources to gather information and perspectives for news stories.
  
• Follow journalistic ethics and standards, ensuring accuracy, fairness, and balance in news reporting.
  
• Cover breaking news events and deliver updates across relevant platforms in a timely manner.
  
• Develop story ideas and contribute to the editorial planning process.
  

Copywriting and Marketing Content:

• Develop compelling marketing copy for various promotional materials, including website content, social media posts, email campaigns, and advertising materials.
  
• Write persuasive and engaging copy that drives audience action and achieves marketing objectives.
  
• Collaborate with marketing and creative teams to ensure copy aligns with brand messaging and campaign goals.
  
• Craft concise and impactful headlines, taglines, and calls to action.
  
• Adapt writing style and tone to suit different target audiences and marketing channels.
  

Creative Writing and Storytelling:

• Generate creative written content for various media formats, such as scripts for short videos, social media stories, and interactive content.
  
• Develop engaging narratives for features, profiles, and other long-form content.
  
• Contribute creative ideas for content campaigns and special projects.
  
• Adapt creative concepts into compelling written executions across different platforms.
  
• Explore new and innovative ways to tell stories and engage audiences.
  

Editing and Proofreading:

• Edit and proofread own work and the work of others to ensure accuracy, clarity, grammar, spelling, and style consistency.
  
• Adhere to the organization's style guide and editorial standards.
  
• Ensure all written content is free of errors and ready for publication or distribution.
  
• Provide constructive feedback to other writers and content creators.
  
• Maintain a high level of attention to detail in all written work.
  

Platform Adaptation and Optimization:

• Adapt written content for different platforms (e.g., website, social media, print, broadcast scripts), considering the specific audience and format requirements of each.
  
• Optimize digital content for SEO (Search Engine Optimization) to improve online visibility.
  
• Write engaging headlines and social media posts that drive traffic and engagement.
  
• Understand the nuances of writing for different media (e.g., brevity for social media, detail for long-form articles).
  
• Ensure content is accessible and user-friendly across all platforms.