PalmPay
Digital Campaign Manager
Lagos
• Nigeria
Closed for applications

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Content Writer
Lagos
• Nigeria
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Seniority (Media, communications, languages, Financial Services)
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PalmPay
Financial Services
Description
- Bachelor’s degree from a top university with at least 2.1 grade.
- Minimum of 5 years of relevant project management experience, with experience successfully coordinating multiple stakeholders essential.
- Excellent communication, negotiation, and presentation skills.
Responsibilities
Social Media & Creative Leadership
- Own PalmPay Nigeria’s social media presence, overseeing both day-to-day content execution and campaign design and delivery, while collaboratively shaping strategy with management.
- Lead the social media and creative team, ensuring campaign narratives are translated into compelling, platform-native content that aligns with brand guidelines and best practices.
- Guide the development of social-first creative ideas, including short-form video, UGC, testimonial-driven content, and creator collaborations.
- Maintain a consistent brand voice, messaging, and creative quality across all social executions.
Campaign Development and Cross-functional delivery
- Lead the ideation, planning, and execution of integrated, omni-channel marketing campaigns.
- Set campaign objectives and KPIs, develop creative concepts, and oversee execution from conception through post-campaign analysis.
- Project manage campaigns, ensuring social executions are effectively extended into PR, paid media, partnerships, offline activations, and in-app placements and vice-versa as needed.
- Actively collaborate with internal teams (including product, growth, PR, and compliance) and external partners (such as agencies, influencers and merchant partners).
- Maintain regular communication, structured check-ins, and transparent updates to ensure stakeholder buy-in and smooth execution.
- Foster a culture of data-driven execution, active collaboration, transparent reporting, and continuous improvement.
Budgeting, Project Management & Reporting
- Prepare and manage detailed campaign budgets, allocating resources across social media, influencer activity and paid amplification.
- Identify, negotiate with, and project manage relevant agencies, influencers, and media buying partners.
- Oversee campaign execution across social and integrated channels, using structured project management tools to track timelines, dependencies, and responsibilities.
- Proactively manage and escalate risks, changes, and bottlenecks, keeping stakeholders informed and aligned.
- Track and report on campaign and social performance, including engagement, reach, follower growth, influencer impact, and overall campaign outcomes, using insights to inform future optimisation.
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