Since 2011, GiveDirectly has proven that direct cash transfers are one of the most effective ways to fight poverty. We’ve delivered more than $1B in cash directly to 2+ million people living in poverty and crisis across 15 countries. We expect to hit $1B in revenue in 2026 with significant growth forecast for 2027.

About this role

As the Marketing Strategy and Operations Senior Manager, you will be the strategic right-hand implementer to the VP of Marketing. You will design and operate the marketing operating system that unlocks coordination and scale across the marketing ecosystem (content, media, social, paid, ambassadors, web, campaigns, automation).

In this role you will not just create plans and processes but you will also own specific key initiatives providing hands-on support building, testing, and scaling new bets. You will draw on a deep understanding of B2B and B2C marketing tactics and channels.

The role is scoped so you will spend 40% of your time on special marketing projects, 40% on marketing operations, and 20% on Chief of Staff-style work supporting the VP.

What you’ll do

Marketing special projects and strategic initiatives (40%)

Lead complex cross-functional marketing projects from problem definition through design, launch, test, iteration, and scale while measuring qual and quant impact
Support marketing teams who need extra capacity or expertise in high priority projects by offering hands-on flex support or ownership of defined sub-problem areas
Partner with marketing leadership to propose, prioritize, and scope the project portfolio
Define success metrics and test plans up front, and report results candidly, including what didn’t work
Document what works, build playbooks, and hand off to a permanent owner or team

Marketing operations (40%)

Own annual and quarterly planning and OKR discipline, translating strategic intent into priorities, milestones, and measurable outcomes
Analyze marketing performance, trends, and customer insights to identify growth levers
Lead the org through operating change, including the transition to AI-enabled ways of working
Own marketing budget and headcount planning with Finance, building integrated resource plans and tradeoff recommendation
Partner with People Team on headcount planning and scaling hiring plans
Manage key marketing vendor evaluations, procurement, and onboarding of new tools

Marketing Chief of Staff (20%)

Manage the leadership operating rhythm: staff meetings, business reviews, offsites, extended leadership meetings, all-hands, off-site retreats
Act as a strategic thought partner and advisor to marketing leadership on key decisions, priorities, and emerging opportunities; provide high candor feedback to executive leadership
Support leadership in navigating ambiguity, aligning stakeholders, team management, and driving execution

What you’ll bring

5–7 years in strategy, chief of staff, management consulting, indie hacker, agency, or marketing/growth or GTM operations
Experience with a wide range of tactics and channels: lifecycle marketing, SEO, SMS and push, paid channels, social, content, and creator, earned media, thought leadership, events, B2B and/or B2C, SaaS marketing, digital marketing, segmentation
A first-principles thinker who can break a complex process into parts, decide what to change, automate with AI, or keep human, and connect the dots across functions
Proven record leading complex cross-functional initiatives in fast-paced, ambiguous environments
Highly organized and detail-oriented, with strong program management skills
Experience working with large marketing budgets: including forecasts, budgeting, headcount planning, investment tradeoffs
Experience with hiring, recruiting, and onboarding operations
Excellent presentation skills; experience building exec-level decks
Experience managing executive operating rhythms, leadership meetings, business reviews, offsites, and planning forums
Familiarity with common marketing tech stack tools

Compensation

United States

Base Salary: $120,750
Bonus target: 10%
Annual Benefits Stipend: $21,393

United Kingdom

Base Salary: £77,600
Bonus target: 10%
Annual Benefits Stipend: £2,760

Kenya

Base Salary: $83,820
Bonus target: 10%
Annual Benefits Stipend: $8,454

Travel Requirement

Must be able to travel ~2–5 times per year to one of our countries of operation for team retreats, meetings, field visits.

Location

At this stage of GiveDirectly’s growth and scale, we’re prioritizing hiring in the countries below, where we can employ you through a GD entity or an established employer of record: Cameroon, Canada, Colombia, DRC, Germany, Ghana, Kenya, Malawi, Mozambique, Netherlands, Nigeria, Poland, Portugal, Rwanda, South Africa, Spain, Turkey, Uganda, United Kingdom, and United States.

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