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Ignite Energy Access
Energy + 2 more
Description
The Marketing Coordinator will support the execution of marketing strategies that drive customer acquisition, product adoption, and brand visibility across Kenya. The role plays a key part in coordinating field marketing, last-mile activations, and digital engagement to support Ignite Energy Access’ mission of delivering affordable, reliable energy solutions.
Experience
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 2–4 years’ experience in marketing, preferably in FMCG, telecom, fintech, or off-grid energy
- Experience working in rural or last-mile markets is highly desirable
- Familiarity with PAYGo or financial inclusion models is an added advantage
- Strong coordination and project management skills
- Excellent communication skills (English & Swahili; vernacular is a plus)
- Ability to work with field teams across multiple regions
- Creative problem-solving and adaptability
- Basic data analysis and reporting skills
- Strong stakeholder management
Responsibilities
Trade Marketing & Sales Support
- Collaborate with Sales teams to drive sell-out campaigns and promotions
- Support launch of new products in the market
- Track availability and usage of POS materials across regions
Market Intelligence & Insights
- Gather insights from the field on customer behaviour, competitor activity, and product feedback
- Conduct basic market research to support decision-making
- Share insights with Marketing, Product, and Commercial teams
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