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Seniority (Banking, microfinance, insurance)
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Family Bank Kenya
Banking + 2 more
Description
The Person:
- The ideal candidate must possess the following:
Qualifications/Experience:
- Education: Bachelor’s degree in finance, Banking, Business Administration, Economics, social sciences or related field. MBA or equivalent postgraduate qualification is an added advantage.
- Professional Qualifications: CPA, ACCA, CFA, or other relevant banking/finance certifications.
- Minimum 5-7 years in banking or financial services, with at least 3 years in relationship management for youth and children clients, MSMEs, or retail banking.
- Proven track record in portfolio growth, client acquisition, and relationship management.
- Experience in digital banking adoption, youth and children focused financial solutions is desirable
Responsibilities
Business Development & Revenue Growth:
- Grow the Bank’s market share within the youth and children ecosystem, including schools, parents, students, youth groups, academies, NGOs, and children-focused institutions.
- Lead acquisition initiatives for children and teen accounts, youth savings, digital banking adoption, and early financial education programs.
- Drive cross-selling opportunities across retail banking solutions for parents, guardians, school administrators, and youth entrepreneurs.
- Build sustainable relationships with key stakeholders including school heads, education bodies, churches, youth leaders, development partners, and community-based organizations.
- Support branches and regions in executing youth-focused campaigns, partnerships, and onboarding activities.
- Champion customer experience for the youth and children segment, ensuring smooth onboarding, activation, and usage of digital channels.
- Represent the department in relevant internal and external forums for youth and children.
Operational Excellence & Controls
- Ensure adherence to the Bank’s Audit, Risk, and Compliance policies.
- Support regulatory compliance across youth and children onboarding processes.
- Identify and escalate operational, customer, or reputational risks through approved channels.
- Contribute to achieving acceptable rating in all audit reviews.
Innovations & Customer experience
- Collaborate with product and digital teams to design a competitive Customer Value Proposition (CVP) for children, teens, and youth.
- Enhance customer journeys and segment-specific touchpoints to improve engagement and retention.
HR Department Doc.
- Develop and execute youth and children engagement programs, including financial literacy clubs, school
- outreach, parent forums, and youth empowerment workshops.
- Provide market intelligence and feedback to support product innovation and continuous service improvement.
- Train branch teams on youth and children propositions to ensure consistent market delivery.
- Leverage data and insights to improve customer journeys and refine segment strategies.
- Any other official duty that may be allocated by management from time to time.
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