business or marketing-related degree or equivalent professional qualification

experience in all aspects of developing and managing marketing strategies

technical marketing skills

proven experience in customer and market research

relevant product and industry knowledge

digital marketing skills

experience with relevant software applications

manage and coordinate all marketing, advertising and promotional staff and activities

conduct market research to determine market requirements for existing and future products

analysis of customer research, current market conditions and competitor information

develop and implement marketing plans and projects for new and existing products

expand and develop marketing platforms including social media platforms

manage the productivity of the marketing plans and projects

monitor, review and report on all marketing activity and results

determine and manage the marketing budget

deliver marketing activity within agreed budget

report on return on investment and key performance metrics

develop pricing strategy

create marketing presentations

liaise with media and advertising

collaborate with the sales function

monitor industry best practices