Expertise

• A degree in Marketing, Communications, Business, or a related field
  

• 2–3 years of relevant marketing experience
  

• Fluency in digital marketing tools - Meta Ads, Google Ads, Canva, Mailchimp, or similar
  

• Strong written English; Swahili is a bonus
  

• Detail-oriented, organised, and comfortable taking initiative
  

• Genuine curiosity about mobility, fintech, or clean energy in Africa
  

• Planning, executing, and tracking campaigns across digital and on-ground channels, from briefing creatives to scheduling, posting, and performance reporting
  

• Writing copy and coordinating visuals for social media, email, SMS, WhatsApp, and sales materials
  

• Planning and executing field activations, product demos, trade shows, and community events
  

• Tracking campaign metrics and sharing market insights that shape strategy
  

• Conducting competitor research and analysis and maintaining a regular reporting cadence
  

• Tracking marketing spend across channels against awareness and sales conversion outcomes to maximise ROI
  

• Managing records of marketing POSMs and branded merchandise
  

• Collaborating with the sales team on lead generation and supporting partner marketing efforts