Segment Marketing Manager – Aspirers

Must have technical / professional qualifications

• A degree in marketing, business administration
  
• 6 years + experience in Product/Category/Brand Marketing roles
  
• Experience in driving retention and customer growth
  
• Strong creative and conceptual skills
  
• Attention to detail with excellent interpersonal and communications skills
  
• Self-Starter, excellent planner and organizer
  

• To help design and execute the overall Aspirers strategy based on customer insights to drive quality base engagement that will increase usage, revenue, profitability and deliver NPS #1
  
• Co-create the annual Aspirers base engagement plan with key stakeholders with clear growth drivers to be executed quarterly focusing on the 4 transformative pillars: Acquisition, Communication, Engagement and Experience
  
• Drive factual and insight led conversations and decisions on Aspirers across the entire Organization.
  
• Initiate and generate innovative ideas for each of the 4 transformative pillars above.
  
• Leverage insights to bring to life base engagement and retention activities tied to the Aspirers strategy along with channels, CVM and product teams.
  
• Provide inputs on pricing and product development based on consumer insights to Product, Finance and Strategy team.
  
• Review and shape the communication strategy and plans working closely with brand team, media and advertising agency to ensure that all ATL & BTL communication is in line with the Aspirers positioning and strategy.
  
• Ensure consistent and proactive tracking, measurement and evaluation of activities, Aspirers performance to deliver on mission and commercial targets.
  
• Manage budgets efficiently, ensure positive ROI with no overspend to deliver on the Aspirers segment objectives
  

Health & Safety

• Uphold the company code of conduct, policies and procedures, ensuring integrity and accountability in every aspect of your work.
  
• All employees have a responsibility to adhere to safety, health, and wellbeing policies, guidelines and procedures in all actions and decisions.