Qualifications

• A bachelor’s degree preferably with a major in Business administration, or other related course
  
• A Masters degree is preferred
  

Relevant & Functional / Technical Skills

• 10-15 Years of experience in sales, channel management in reputable organizations preferably in the telecoms, or FMCG industry
  
• Minimum of 5 years in a senior sales management role
  
• Ability to operate strategically and tactically in a fast-paced environment an added advantage
  
• Proficiency in mapping software (MapInfo, Land scan and Google earth).
  
• Business awareness
  
• Good product knowledge
  

Market Sizing

• Define and implement market demarcations for each SMF partner.
  
• Leverage analytical tools and S&D frameworks to develop accurate and viable market sizes for internal teams and field partners (FPs).
  
• Ensure the availability and accuracy of Site Master Files to support target setting and performance tracking.
  

Site Profitability

• Provide accurate National Site Performance tracking, including analysis by town category.
  
• Support S&D field teams in developing required infrastructure across identified negative/infra‑gap sites.
  
• Drive site‑level initiatives to improve productivity and profitability.
  

New Site Deployment and Launch

• Ensure continuous coordination between Network, Marketing, and Distribution teams throughout the new site deployment process up to launch.
  
• Support S&D field teams to drive effective and timely site launches.
  
• Ensure newly launched sites are equipped with the required infrastructure within the first six months of operation.
  

Human Resources Deployment and Management

• Plan and allocate the right level of infrastructure/resources for Sales & Distribution (S&D) support staff.
  
• Ensure effective deployment of S&D resources to support business growth.
  
• Drive productivity management across deployed S&D resources.
  

Infra Extraction

• Bridge distribution gaps by optimizing SSO coverage across all sites.
  
• Define and implement Site/SSO norms based on population and market potential.
  
• Address AM agent gaps at site level and drive reduction of low‑revenue (LR) sites.
  

Trade Activations using the coupon project

• Drive customer acquisition initiatives at the site level.
  
• Coordinate and execute BTL and promoter‑led marketing activities to support customer acquisition across sites.
  
• Grow customer activity within the Airtel Money ecosystem through targeted education and training initiatives across markets, including effective management of third‑party partners.