• Bachelor's degree in Business, Marketing, E-commerce, or a related field; MBA or equivalent advanced degree is preferred.
• Minimum of 10+ years' experience in e-commerce management, digital marketing, or a similar role within the consumer goods or retail industry.
• Strong understanding of e-commerce platforms, digital marketing tools, SEO, and data analytics.

E-commerce Strategy and Execution

• Craft a comprehensive strategy for all e-commerce and alternate sales channels, focusing on volume growth, market penetration, and margin improvement.
• Establish and manage partnerships with 3rd party platforms and enhance product visibility and sales.
• Oversee the development, launch, and optimization FoodCo e-commerce platform to ensure a seamless shopping experience.

Sales and Performance Management

• Monitor and drive sales volume through digital channels, ensuring targets are met or exceeded.
• Implement strategies to maximize margins through effective pricing, promotions, and cost management.
• Track key performance indicators (KPIs) such as conversion rates, average order value, customer acquisition cost, and customer lifetime value.

Product Management

• Oversee the digital sales of existing products, ensuring they meet sales and profitability targets.
• Build and maintain strong relationships with suppliers to ensure a steady and diverse product offering.
• Identify and evaluate opportunities to enter new product categories, focusing on cooked food, groceries, toiletries, household items, and health and beauty products.

Marketing and Customer Engagement

• Plan and execute digital marketing campaigns to drive traffic and sales across all e-commerce channels.
• Develop and implement strategies to enhance customer engagement, retention, and loyalty through personalized marketing and excellent customer service.
• Ensure the creation of high-quality content, including product descriptions, images, and videos to enhance the online shopping experience.

Operational Management

• Oversee logistics, warehousing, and fulfillment operations to ensure timely and accurate delivery of products.
• Ensure seamless integration of e-commerce platforms with other business systems like inventory management, CRM, and ERP.
• Ensure all e-commerce operations comply with relevant regulations and standards, and maintain a high level of security for customer data.