Qualifications
- A Master’s Degree in Mass Communications, Journalism, Digital Marketing, or related field.
- Proven experience in digital communications, content management, or journalism, with a minimum of 4 years in a leadership role.
- Expertise in digital marketing strategies, including SEO/SEM, email marketing, social media, and display advertising campaigns.
- Strong writing and editorial skills, with the ability to craft engaging content and oversee an editorial calendar.
- Experience in leading a team of content creators and designers, with strong management skills.
- Ability to analyze data and metrics to assess the effectiveness of content and campaigns, utilizing tools such as Google Analytics and Insights from social media platforms.
- Familiarity with content management tools, email marketing platforms, graphic design software, to aid work delivery
- The capacity to manage multiple projects simultaneously, meet deadlines, and maintain a high standard of quality.
- Strong strategic planning skills to develop a comprehensive digital communications strategy that aligns with organizational goals.
- Knowledge of search engine optimization techniques and best practices for social media platforms to enhance visibility and engagement.
- An understanding of diverse cultures and communities to ensure content is inclusive and resonates with target audience.
Must have Skills:
- Excellent verbal and written communication skills for internal coordination and external stakeholder engagement.
- A knack for innovative approaches to content and growth strategies, and the capacity to brainstorm new ideas for engagement.
- Ability to adapt to new technologies and changes in the digital landscape, showing a willingness to learn and implement new tools and platforms.
- Our client is looking to hire a Digital Growth & Content Lead who will play a crucial role in shaping and executing the organization's digital communications strategy.
- They will be responsible for overseeing the creation and dissemination of compelling, relevant, and timely content across various digital platforms.
- The successful candidate will interface with or lead a team of content creators and editors, ensuring the organization's messaging is consistent, engaging, and aligns with our mission.
Duties
Content Strategy and Management:
- Develop and execute a comprehensive digital communications strategy that includes content creation, distribution, and engagement.
- Oversee the development and execution of the editorial calendar, ensuring a consistent flow of high-quality content.
- Collaborate with the relevant stakeholders for the creation, curation, and execution of the organization's content strategy
- Edit, proofread, and optimize content for digital platforms.
- Ensure content is SEO-friendly and follows best practices for online engagement.
- Collaborate with other departments to gather information and insights for content creation.
- Establish and enforce the organization's editorial standards.
- Stay updated on industry trends and recommend continuous improvements to the content strategy.
Content Creation:
- Write and create engaging and informative content, including articles, blog posts, social media updates, and email campaigns.
- Work with relevant internal and external teams to produce multimedia content such as videos, infographics, and podcasts.
- Craft compelling and clear messaging that aligns with the organization's brand voice.
- Tailor content for various digital channels and target audiences.
- Conduct interviews and research to gather information for articles and features.
- Lead the development of thought leadership content from subject matter experts within the organization.
Digital Platform Management:
- Oversee social media accounts and develop strategies for increasing engagement and followers.
- Monitor website traffic, social media metrics, and other digital analytics to assess content performance.
- Measure and report the performance of all digital marketing campaigns, and assess against goals (impact, value for money).
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies.
- Drive the delivery of the organization's internal and external newsletters, partnering with relevant internal stakeholders.
- Utilize the strong analytical ability to evaluate the target audience’s end-to-end experience across multiple channels and touchpoints.
- Explore and implement emerging digital platforms and technologies to expand our reach.
Leadership:
- Recruit external consultants as needed and manage cross-relationships across the team to ensure impactful collaboration.
- Delegate tasks and ensure team members meet deadlines.
- Foster a collaborative and creative work environment.
- Support team evaluation and performance reviews.
Professional Development:
- Seeking opportunities for learning and growth, both independently and through mentorship.
- Actively participating in training sessions and workshops to enhance skills.
- Engaging in self-reflection and seeking feedback to improve performance.
